Nathan Hilton has been advertising online for long enough to learn what works and what don't. One of his favorite methods of marketing on the internet is with video.
It's a must to use video marketing since the search engines love video content, not to mention the general audience prefers to watch a video instead of reading. It's much easier to learn something when you're able to visually see it completed, right? Plus, YouTube is actually owned by Google, so learning how to utilize it to your advantage is important for effective video search engine optimization.
Nathan Hilton has found that the search engines entirely rely on the content surrounding a video for keyword rankings. Therefore, by filling that surrounding content with targeted keywords or phrases will greatly improve the search results ranks for your video. The title of your video and the description are the main two areas for you to sprinkle your keyword. But, there is still one other place that Nathan Hilton has found that also aids with the ranking of your video before even uploading it to the web.
That little secret lies in the file name of your pre-uploaded video and since it is easier to see it done, Nathan Hilton shares a tutorial video explaining it in full. You can find that video in his YouTube Channel [ http://youtube.com/
