Denver, Colorado - Lynx Marketing today released some basic tips for telephone cold call prospecting for new business. The tips mentioned in this most recent announcement are among those practiced by the company’s sales and customer service department personnel in their day-to-day cold calling activities.
1. Be clear about your goal
In most instances the objective in making cold calls is to set an appointment. Setting the appointment is in essence the first sale. Problems can arise when telephone cold callers lose sight of this initial objective and instead launch into a detailed sales presentation over the phone. Too much detail, too soon, without developing some personal rapport, without learning more about the prospective customer’s unique needs, will invariably derail the sales process. In nearly every case a face-to-face meeting will be more effective in communicating the chief selling points of your product or service.
2. Become knowledgeable about your prospects’ markets and business
While cold callers needn’t be authorities in a prospective customer’s business, some basic level of awareness and knowledge can help facilitate the interaction. When cold calling automobile dealerships in early 2009 for example, one might want to be aware that many dealerships are experiencing significant sales declines. This fact doesn’t necessarily mean they won’t be receptive to your message, but knowledge of your customer’s industry might affect your message, allowing it to be crafted to fit the prospect’s current circumstances, and in the process increase your credibility.
3. Prepare an opening statement for your cold call
The last thing cold callers want is to sound stiff or robotic, as though reading word for word from a script. Still an attention-getting opening that’s comfortable for the caller can be an effective way to start. After the opening, conversation can be more interactive, leading up to asking for an appointment time. Professional cold callers often advocate including a benefit in the opening statement, or a statement that’s likely to stimulate the prospect’s interest to learn more about offered products or services during a personal appointment.
Lynx Marketing offers a free initial consultation to evaluate existing and potential future B2B telephone cold calling and appointment setting programs. Interested parties are invited to contact Lynx Marketing to schedule a consultation. Lynx Marketing maintains regular office hours Monday through Friday. Additional information about Lynx Marketing and its services is available at the company’s website at www.lynxmarketingllc.com.
About Lynx Marketing
Lynx Marketing is a professional appointment setting company and direct marketing firm. The company provides turnkey services from telephone script writing to making calls to direct mailing. Interested parties are invited to contact the company with any questions.
Contact: Lynx Marketing - Sales/Customer Service Dept.
Email: Info@LynxMarketingLLC.com
Phone: (720) 864-2004
