Novotel and a genuine commitment to football
Novotel has a solid portfolio of football sponsorships throughout the world – with 3 key major partnerships:
Ray Stone – Senior Vice President Sales and Marketing for Accor Asia Pacific says “Many of the 83 Novotel hotels and resorts within Asia Pacific, are located in cities that have representative teams in this exciting and essential club level competition. The sponsorship exposes the Novotel brand through the television and print broadcast and also serves to connect our hotels with their local clubs and communities. We are delighted to extend this valuable sponsorship for another 2 years and even happier that Novotel is sponsoring both the Asian and Middle East competitions.”
An opportunity to raise international visibility to serve ongoing development of the Brand:
This sponsorship contract, signed with AFC Champions League for a renewable period of two years, gives Novotel wide media exposure (advertising billboards in stadiums, TV, radio, posters, press and web advertising, etc.), guarantees new international public relations opportunities (tickets, VIP invitations, press conferences, etc.) and allows the Brand to develop its commercial relations with participating clubs, organisers, the media and other sponsor companies, as well as fans of the different clubs.
This commitment will serve the ongoing development of the Brand, which already has 83 hotels in the Asia-Pacific region (with 22 more to open in the coming 2 years) and 5 hotels in the Middle East, where there are plans to open 3 more Novotels during 2009.
