Unasked Questions Responsible for 95% of New Business Failures

March 29, 2009 - PRLog -- (Huntley, IL) – In the excitement to get their companies up and running, new business owners rarely ask the dozens of important questions they must to ensure the success of their ventures.  Those unasked – and therefore unanswered – questions are largely responsible for the historic 95 percent failure rate among new businesses.
    One of the biggest reasons those key questions are seldom asked is because until recently they did not all exist in one place.  Now they do, in a remarkable new book titled 101 Questions You MUST Ask BEFORE You Start Your Business.   This one-of-a-kind book has already proven popular with men and women planning to start their own businesses, those buying an existing business or franchise, as well as with people who already own small businesses.  
    Along with those 101 important questions, the author, Philip A. Grisolia, provides an abundance of expert advice based on his more than two decades as an adjunct professor teaching a broad range of entrepreneurial courses.  “The advice in this book,” explained Grisolia, “is there to help readers develop their own answers to those all-important questions, answers specific to whatever business they own or plan to start”.
    “Another benefit of this unique book,” added Grisolia, “is the answer sections following each question.  Readers can write out their answers in the book itself.  This lets them create their own how-to guide.” Grisolia explained, “one they can use to ensure the success of whatever business they plan to start or purchase.”
    Available from Amazon.com, http://www.amazon.com/Questions-MUST-BEFORE-Start-Busines... the 144-page, 8 ½”x11”, paperback edition of 101 Questions you MUST Answer BEFORE You Start Your Business is priced at $49.95.
    Organized into 20 logical chapters, this widely acclaimed book helps readers decide what they can profitably make or sell, as well as how to evaluate their own strengths and weaknesses, create a professional support team, name their company, discover details about competitors, pinpoint customers, make the best use of their limited “seed money,” decide what’s important in picking a location for their business, evaluate pricing strategies, decide whether extend credit to customers, evaluate their company’s insurance needs, acquire needed equipment, even hire additional workers.
    Those are just some of the 20 vital chapter topics.  Within each chapter are a number of questions for which readers are urged to develop their own answers, answers specific to the specific business he or she hopes to start.  Accompanying each question is advice from Grisolia, comments designed to help readers develop answers suitable for whatever business interests them.
     “By answering the 101 Questions You MUST Answer BEFORE You Start Your Business, readers will save many times the price of the book, savings in both dollars and time they might otherwise waste,” Grisolia explained.  “For those who want to ensure the growth and profitability of their business, answering these 101 questions is truly a must,” he added.

# # #

PhilGrisolia.com - a full service, ward-winning marketing and business consulting team - has consistently added significant dollars to the bottom lines of some of our nation's oldest and largest companies, and some of its youngest and smallest, Start-Ups