ERIC FULLERTON NAMED VICE PRESIDENT OF BUSINESS DEVELOPMENT FOR QITTLE
Qittle adds innovative VP with new media marketing and Web 2.0 experience.
Eric Fullerton has been named Vice President of Business Development, for Qittle, a mobile marketing solutions company.
Eric joins a team of dynamic mobile experts and will be overseeing the development of Qping - Qittle’s new application for mobile proximity marketing through SMS (short message service. Qping is a location based services application protocol that manages the automatic delivery of SMS text messages as digital “coupons” based on proximity to business.
Fullerton remains the owner of Marketing Stimulus, which focuses on developing business for medium to large companies through new media channels and consulting for future strategic Internet implementation. Before that, he was VP of Stay Aspen Snowmass, the official travel and online booking service for Aspen/Snowmass Resort.
“This is going to be a game changer for the SMS industry. We believe it's something that our end users will love and with Eric’s experience, we will capitalize on cutting edge trends in the mobile world,” said Casey McConnell, CEO of Qittle.
Qittle will be one of the first companies in the United States to roll out location based SMS through consumer opt-in data bases with Qping. The new application offering will exist within Qittle’s current software platform and provide Qittle clients with timely, direct, and effective mediums to convert more sales.
Eric Fullerton states, “The foundation of this initiative is based on the fact that there is slow implementation for location based services with SMS couponing in the North American markets. Current companies that are developing GPS-based smart phone applications target individuals and not advertisers which are flawed in that it does not take into account an already loyal customer base.”
Qittle helps businesses create, customize and manage a mobile marketing initiative. The company serves as an SMS OEM to the software and services industry. It has signed up numerous clients including MindBody Software, Snowmass Village, YNot Advertising, Grocio, ResortQuest, Joie de Vivre Hotels, High Tower Agency and The Aspen Club & Spa.
If you would like more information on Qittle, or to schedule an interview with Casey McConnell, please contact Erin Robinson at 248.515.0955 or erin@qittle.com
