SALT LAKE CITY (Feb. 25, 2009) – The powerful and nutrient-rich sea buckthorn
berry is the key ingredient in a new line of products called Sibu Beauty™, a
comprehensive four-part system designed to promote beauty from the inside out
and outside in.
The product line, part of the growing cosmeceutical category, includes products
in the supplement, functional beverage and cosmetic areas. Already increasingly
popular in Europe and Asia, cosmeceuticals—
nutritional and personal care functions—hold a $2.1 billion piece of the world
beauty market, according to the Sept. 2008 Global Cosmetic Industry.
“We know that most women see a connection between feeling good and looking
good,” said LaMar Wiscombe, CEO of Sibu Beauty. “This unique system speaks
to that philosophy and takes a 360-degree approach to health and beauty."
Sibu Beauty’s complete product system includes:
• Revitalize & Renew sea buckthorn liquid dietary supplement;*
• Repair & Protect sea buckthorn facial cream;
• Cleanse & Detox sea buckthorn facial soap; and
• Cellular Support sea buckthorn oil antioxidant & omega 7 complex.*
With more than 190 bioactive compounds, the nutrient-dense sea buckthorn
berry is known as a whole superfood, having been the subject of more than 130
scientific studies demonstrating its ability to address a variety of consumer needs
including improved skin tone and texture, healthy aging and digestive health.*
All of the products in the Sibu Beauty system are paraben-free, cruelty-free and
preservative-
buckthorn berries that are harvested in the Himalayas of Tibet. Sibu's proprietary
harvesting and manufacturing process produces more potent and hearty berries
than typical sea buckthorn, and is one of the most nutrient-dense sea buckthorn
raw materials available on the market today.
Sibu Beauty has also negotiated fair trade agreements with those who harvest
their crop in Tibet. “We’re proud that Sibu Beauty pays the villagers that harvest
our sea buckthorn berries a fair wage and ensures they have a healthy, safe
work environment. Additionally, we’ve implemented processes that are
environmentally responsible,”
and using our products, as well as the earth’s fragile resources.”
Sibu Beauty launched in the US at Expo West in Anaheim, CA March 5-8 2009. The Sibu Beauty launch into Canadian markets happens April 4-5 in Vancouver, B.C. booth # 989 in the SunOpta/Purity Life section.
Contact:
Peter McMullin
VP Sales/Marketing
800-710-7428
peter@sibu.com
*These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure or prevent
disease.
