Direct Line Home Insurance
The majority of householders in the UK say that January (68%) and February (52%) are their two least favourite months of the year, according to research from Direct Line Home Insurance*.
There’s no shortage of reasons why the past two months might not be everyone’s favourites: bad weather, limited daylight, and post-Christmas spending hangovers are just some of the things that might make people dislike the start of a new year.
While it’s only a change in seasons that can alleviate the problems with the weather and short days, Direct Line can offer a helping hand with the financial burden. From the beginning of March, all new Direct Line home insurance customers can get a year’s cover for the price of just ten months, meaning those least favourite months won’t cost a thing.
Direct Line Home Insurance is offering 12 months home insurance for the price of 10, with the purchase of any home insurance policy. The offer is open to new customers until 30 April 2009.
Andrew Lowe, Head of Direct Line Home Insurance, said: “Everyone has different reasons for disliking certain times of the year but our research shows most people would prefer to take January and February off the calendar. It might all be down to the classic British obsession with the weather, as May and June came in last in our research on the nation’s least favourite months.
“By taking out a new home insurance policy with Direct Line you’ll save the cost of two months of home insurance on a year’s policy, so you’ll spend less cash and still be insuring your home.”
Other recent research from Direct Line has found that only one in 20 people (five per cent)** thought that they would lapse on payments for their home contents insurance if they were faced with a cash crunch. This could leave 1.2 million households*** paying out a fortune if they were to suffer a household disaster such as fire, theft or flooding.
ENDS
For further information, please contact:
Erica Nelson
Direct Line
Tel: 0208 313 5830
Email: erica.nelson@
Notes to editors
*68% of respondents stated that January was one of their two least favourite months; 52% of respondents stated that February was one of their two least favourite months. Opinium Research carried out an online poll of 2,050 British adults from Tuesday 17th to Thursday 19th February 2009. Results have been weighted to nationally representative criteria.
**Research conducted online on behalf of Direct Line by Opinium Research between 13th and 17th June 2008 amongst 2,284 respondents, representative of the UK adult population.
http://www.opinium.co.uk
***Number of UK households taken from: http://www.statistics.gov.uk/
24.9 million households / 100 x 5% = 1,245,000 households
Direct Line’s 12 for 10 offer for home insurance policy terms and conditions:
This offer is for a 12 month policy for the price of 10 months, representing a savings of 17% off the price of a home insurance policy. It is an introductory offer, and as such is only available to new customers of Direct Line. When purchasing the insurance, customers are given the option of paying the entire annual premium up front, or paying by monthly direct debit. If paying by direct debit, the 12 for 10 (17%) discount still applies to the overall price, but this price will be spread across 12 monthly installments.
The offer is valid until 30 April 2009, and quotes made during the offer period are valid for 90 days.
Direct Line
Started in 1985, Direct Line became the first UK insurance company to use the telephone as its main channel of communication. It provides motor, home, travel and pet insurance cover direct to customers by phone or on-line.
Direct Line is part of RBS Insurance, the second largest general insurer in the UK and is wholly owned by the Royal Bank of Scotland Group. Customers can find out more about Direct Line products or get a quote by calling 0845 246 3564 or visiting http://www.directline.com/
Photo:
http://www.prlog.org/
