The TMS Way continues to innovate in digital marketing with its Media to Mobile platform, launching 3 new services that provide easy ways to deliver a personal mobile offer (coupon, invitation, promotion or reward) to consumers directly from an online campaign.
The first service allows marketers to deliver mobile coupons from Email marketing, the second from standard Web banners, and the last from Video widgets.
The Email widget comprises a form where users can provide complete information required to receive in real time a free SMS (or email for Smartphones)
The mobile rebound (via SMS box) in the standard web banners allows consumers to enter their cell numbers to receive a direct offer. This pull servicing is based on CPC model, a complementary to the classic CPM model, which allows marketers to initiate a conversation with consumers via personal messages. TMS leverages this kind of service meeting the marketer’s expectations in terms of measurable investment returns – a point of which the classic ad banners and CPM model could not address upon.
TMS, on other hand, provides a video ad widget useful for real time sending of mobile coupons in return for feedback or poll answers. Using TMS, video ads campaign will become measurable as the platform is integrated with tools for marketer’s direct access to the data.
“With the global economic downturn we currently face, marketers tend to be more careful in asking for measurable campaign returns whilst on other hand, pushing consumers to become more receptive on discount coupons. In this win-win situation, the mobile displays a major medium to communicate with consumers; that is if we respect the rules of personal media calling on requested content distribution against actual push spam. At TMS, we believe that the bridging of mobile offers to online campaigns is a great opportunity that every marketer can take a look for huge consideration”
Providing these new campaign services, TMS supports marketers in the creation of mobile offers using a Telco-neutral platform that is optimized to all mobile operating systems and can deliver the offer to worldwide mobile subscribers.
