Bigmouthmedia reports Britain's top companies stand to lose out on a raft of sales in 2009 after an analysis of the FTSE 100's digital marketing activity revealed that some of the country's biggest brands are missing out on a potential online revenue stream worth over £370million.
While the majority of the UK's leading companies run successful affiliate marketing campaigns responsible for increasing internet sales on average by 15%, many major corporations are still failing to exploit the channel. Now, after extensive research bigmouthmedia has revealed that based on available figures, a raft of household names stand to lose potential affiliate revenues of £376.3 million in the next year alone.
"This is just the tip of the iceberg. The research focused solely on FTSE100 operations, but if Britain's biggest companies are failing to capitalise on such a lucrative revenue stream, the amounts being lost across the entire UK business spectrum could be quite remarkable,"
Lyndsay continued, "Affiliate marketing (http://www.bigmouthmedia.com/
Online FTSE100 revenues were calculated using recent British Retail Index estimates that 15 pence in every pound is now spent online. Figures included only income derived from goods and services sold direct to consumers.
In the interests of accuracy, only FTSE listed companies trading with the public were included in the analysis. Due to the current unpredictable nature of the savings and loans sector, banking organisations were similarly discounted.
Although there is broad industry consensus that affiliate marketing campaigns that are run according to best practice guidelines can boost online revenues by up to 15%, bigmouthmedia calculated the listed companies' potential 2009 income from the channel based on a more conservative figure of 10%.
"Affiliate marketing is a pay for performance model - you can see exactly where your pound is being spent. It's a proven channel for acquiring new customers, driving incremental sales and getting brand exposure on sites that you would not necessarily traditionally target through other online marketing strategies,"
Jen concluded, "The low financial risk associated with the affiliate channel makes it an ideal marketing tool in the current economic environment and one that all transactional websites should look to invest in."
About bigmouthmedia
Founded in 1997, bigmouthmedia is Europe's largest independent digital marketing agency. With a team of over 200 staff across 12 offices in 10 countries on 3 continents, the company maximises exposure for major brands online through a variety of fully integrated digital marketing channels: Search engine optimisation (http://www.bigmouthmedia.com/
Leading the digital marketing strategies of a third of the UK's most trusted brands, bigmouthmedia services over 300 big-brand customers globally including: MTV, Adidas, BT, Hilton, AOL, British Airways, Cisco, Tesco, Aer Lingus, BP, Barclays, Fasthosts, Jumeirah, Top Man, Debenhams, Air Berlin and Wall Street Institute.
BMM PR contact:
Iain Bruce
Media Strategist
bigmouthmedia
51 Timberbush
Edinburgh
EH6 6QH
0845 130 8992
www.bigmouthmedia.com
Full report and high-res images available on request
