Do you doubt me on that?
If so, think about the last big launch?
Who was the guru and what did he say?
No, I don’t mean what did he write, I mean what did he ‘say’.
Because, invariably, every single launch that’s happened over the past few months not only had an element of video in its sales letter……in most cases, the video IS the sales letter.Yes, you may see a page with writing on it, but count the number of words.
Chances are, you could actually count the words in a matter of seconds.Before video I couldn’t imagine anyone would want to even attempt to count the words –the sales letters for big launches are way too long.And let’s face it, when it comes to high ticket, expensive products, the sales pitch has got be substantial as most people want to know as much as possible about a product before they splash out that amount of money.
The good thing with video is now you can write a sales pitch as long as you want, and people will most likely site there and watch it… especially if the delivery is entertaining.Now tell me, when was the last time you found a written sales letter entertaining?
I mean, yes, sometimes they are but, for the most part, you can’t afford to use humour in the written sales letter.
Video opens up avenues which were never available before to any business.Or, for that matter, any individual just wanting to get his or her diary online in video form.Sure, you could upload a video to YouTube or one of the multitudes of video sites, but not
everyone wants to stick their videos on a public forum that size.There may be certain types of videos available only to your clients – would you want everyone to see them,
http://www.easyvideoproducer.com/
