Community Grows 500 Percent Since Launch
SAN FRANCISCO – March 25, 2009 – MixMatchMusic (www.mixmatchmusic.com)
Artists including Pepper, Zion I, and MC Lars and are among the 40 musicians and bands using the MixMatchMusic Remix Wizard to power fan engagement promotions. Each of the bands have loaded guitar, bass, keys, drums and/or other music stems into personalized versions of the Remix Wizard, and invited their fans to remix, mash up and create new sounds with them.
The MixMatchMusic Remix Wizard is a lightweight widget bands install on their sites to engage fans in their music.
“Artists are turning to MixMatchMusic to help them create value for their stems,” said Charles Feinn, CEO and co-founder of MixMatchMusic. “They’
Feinn said the artists’ promotions have yielded over 200 remixes and nearly 45,000 plays.
The MixMatchMusic community now features some 6000 audio files, including 3500 songs, stems and works in progress. Its more than 1700 members are discovering new music and creating their own music with the diverse library of sounds and songs.
“Our community has grown nearly 500 percent since launch,” said Feinn. “The growth in community, contributing artists and content fuels online collaboration and brings us that much closer to the moment of critical mass.”
MixMatchMusic enables musicians to collaborate on, profit from and engage fans with their music.
The MixMatchMusic artist solution is built on four key building blocks:
• A dynamic music community. MixMatchArtists contribute parts of songs, called stems, such as guitar riffs, drum and vocal tracks; works in progress; or finished songs. Community members can search thru this catalog of sounds and songs to find stems to complement their own song ideas and works in progress. They can also communicate with other musicians to discuss song or album projects. Casual fans – even those who don’t play an instrument – can experiment with the sounds, discover new music and download stems or songs for use as ringtones or soundtracks for slide shows.
• The MixMaker audio sequencer. Members of the community use the sequencer to mix, match, mash up and manipulate their stems along with stems contributed by various artists. The sequencer combines and synchronizes stems and tracks; its edit tools are powerful and precise, but easy-to-use.
• The MixMatchMusic marketplace. The marketplace is an enlightened system of rights tuned to the unique requirements of digital music and the needs of digital musicians. The marketplace also includes highly transparent accounting processes and transaction logs that ensure musicians know the status of their work, are attributed and paid whenever it is downloaded or used in other art, or even by casual fans as ringtones. Musicians collect 85 cents on each dollar transacted.
• The Remix Wizard is a widget installed on artist sites or MySpace pages that provides fans direct access to a simplified, lightweight version of the sequencer. Artists load stems of their songs into the Remix Wizard and invite their fans to mix and match the various parts and create entirely new compositions from those parts. The Remix Wizard is a simple-to-install and easy-to-use widget that gives indie artists a cool viral tool for engaging fans, and allows them to emulate the hugely popular remix promotions mounted by bands such as Radiohead and Nine Inch Nails.
Participation in the MixMatchMusic community and use of its MixMaker audio sequencer are free to musicians and casual fans alike. Fees are incurred when stems, works in progress or finished songs are downloaded for sale or other use.
About MixMatchMusic
MixMatchMusic was founded to serve the needs of millions of independent and semi-professional musicians. Its services, technologies and community enable musicians to collaborate on, profit from and engage fans with their music.
MixMatchMusic is based in Silicon Valley and is angel-backed.
For more information contact:
Sue Ellen Schaming sueellenpr@
