Melanie Segal's Celebrity Lounge in Celebration of the Kids' Choice Awards --Presented by Stouffer's

March 25, 2009 - PRLog -- The Kids' Choice Awards is right around the corner and Melanie Segal's Celebrity Gift Lounge presented by Stouffer's is the only celebrity gift lounge in town!
As Hollywood preps for the 22nd Annual Kids' Choice Awards, Melanie Segal's Celebrity Lounge is where celebrities are celebrating before the show. While only one celebrity per category can win each Kids' Choice Award, nominees like Miley Cyrus, Rihanna, Adam Sandler, Zac Efron, Will Smith, Serena Williams, and Jennifer Aniston can all be "winners" at Melanie Segal's Celebrity Gift Lounge in celebration of the Kids' Choice Awards, where they will receive the latest in gifting while helping out a great cause.
Not just a Lounge:
In honor of each celebrity guest that attends the lounge, Stouffer's is donating 1,000 meals to LA's needy. They are planning to "Feed LA for the Day" by donating funds to pay for approximately 70,000 meals. Feeding America and the LA Food Bank will be on hand at the event. Celebrities will be asked to autograph an arcade-game from Dream Arcades, which will be auctioned off for charity.
Gifts and Fun!
From the moment celebrities enter the lounge they can expect lots of fun and surprises. Capelta will be the featured sponsor, and their high-end boots that have been seen on the likes of Britney Spears and Jessica Simpson will be on display.
Other fun gifts include Stouffer's, Flip Video, Blockbuster, Dance Dance Revolution, Richard Solo Electronics, Transworld Skateboards, Crayola, PNY computer electronics, Wrigley's 5 Gum, Scholastic books, K'Nex, Stride Rite, ManiPedi Cutie, the Game Doc, Lipsmackers, Barts Carts, Fab Fan Arcade Game, P.A.C Perfect, Guilty Pleasures celebrity trivia game and much more!
Location: Magic Castle!
The event is taking place at the world famous Magic Castle in Hollywood, where guests enter the lounge through an exclusive tour of the private castle. In order to gain entry to the lounge, a magic password must be uttered to a special bookshelf, which will reveal the secret passage. The bookshelf will only reveal the hidden entrance once the correct magic phrase is said!
Guests so far include:
Pete Sampras & Bridget Wilson, Amy Poehler & Will Arnett, Wayne Brady, Shawn Johnson (Olympic Medalist / DWTS), Calista Flockhart, Adam Gregory (90210), Sally Field, Eric McCormack, Patricia Heaton, Don Cheadle, Monica Potter, Viola Davis, Katie (Jordan) Price & Peter Andre, Shannon Elizabeth, Brody Jenner, Danielle Fishel, KayCee Stroh & Matt Prokop (High School Musical), Angus T. Jones, Kyle & Christopher Massey, and many more.
The Economy:
"This is a great time for people to escape from the worries of the economic climate and enjoy themselves!" says owner of Platinum Publicity, Melanie Segal. "We've been hearing so much negativity in the news lately -- it's nice to just forget about all of that, be a kid again, receive some fun gifts, and give back to society at the same time! I think it's what a lot of people really need right now!"
Segal reports that today's economic climate has not negatively affected her business. "In this industry you have to adapt to the times." Platinum Publicity has been offering "stimulus packages" so that sponsors can still continue to be a part of her celebrity gifting events and receive the publicity they need.
"Companies are turning to our promotional events more and more now that they have slashed their marketing budgets. Our events cost just a small fraction of a magazine or TV ad -- so, by participating in our events, sponsors get a much bigger bang for their buck."
Not only is the economy not affecting Platinum Publicity, but, surprisingly, Segal says that this gift lounge is one of her most successful lounges so far!

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Capelta’s foot couture is glamorous, yet casually wearable, daring and original with a sexy, classy flair. The Capelta brand exudes an aura of pride and devotion that is simply genius in exterior design appeal, with the quality of an authentic Brazilian product which is dedicated to contour comfort. Each handcrafted boot blends a mix of vintage and salvageable materials, predominantly recycled appeal, detached decorative emblems and texture fabrics, which are implemented to create a one of a kind, sought-after design. Our consumers will anticipate and appreciate the Capelta label and ultimately identifying with one of many personalities creating a positive surge of confidence in portraying one’s true individuality. It is our intention to satisfy the most conservative to the very audacious trend-setter.
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