Dales' Proweave used at Potters Leisure Resort Championship
Leverton, UK – Dales Bowls Surfaces of England is pleased to announce the opening of its first North American office. “Increased demand in Canada for Dales products indicates that the timing is excellent for this initiative”, says President Dickie Dales. From his office in Surrey, British Columbia, Dales corporate representative, Mario Battista, will deploy the company’s national strategy. The plan is two-fold: grow the demand for Dales artificial bowls surfaces and grow the sport, especially among the youth of the country.
As a result of the global “Going Green” environmental movement, water and pesticide restrictions have made artificial surfaces for lawn bowling very popular around the world. The low maintenance requirements of Dales’ needlepunch bowls surfaces are also very popular with greenskeepers and the budget-minded. The green is always ready year ‘round. Top player and Sales Manager, Richard White, maintains that “Top players have found that playing on artificial surfaces increases their skill levels. Many top players practice on artificial surfaces prior to participating in major tournaments”
Demand to play bowls indoors is also increasing at an accelerated pace. The ever aging population has made Carpet Bowling much in demand in recreation centres everywhere, because of the use of smaller, lighter, bowls and the 30-foot length of play.
However, the biggest increased demand for indoor play comes from the popularity of the Short Mat game. Played with normal lawn bowls on a 45’ by 6’ carpet, Short Mat has attained a very high level of popularity. Big money tournaments are springing up wherever the game is played. Because the Short Mat game is portable, as mats are easy to move about and roll out, clubs can be established in school gyms, convention centres, hotel ballrooms, banquet halls, and, even on factory floors or office building lobbies.
Detailing his approach, Mario Battista says, “In order to facilitate the decision to “Go Green” and purchase Dales Bowls products, I will provide, through my local Dales website, a list of potential funding sources, a sample business plan and many marketing tools and ideas to help grow the game of bowls in Canada”.
Dales Bowls surfaces are renowned around the world. Dales artificial outdoor bowling greens are installed throughout Europe, the Americas, the Far East and Australia.
Dales artificial indoor bowls surfaces are used for competitions at International and Club Levels. Dales is particularly proud to be the provider of the famous “Blue” Pro-Weave World Bowls Tour Indoor Championship Rink as seen on television in the UK and Australia.
For more information, please contact Mario Battista at 604-595-6595 or visit the Company website at www.dalesbowlscanada.ca .
Photo:
http://www.prlog.org/
