Strands Launches Online Personal Finance Service - moneyStrands

March 25, 2009 - PRLog -- Site Designed to Provide Timely Money Management Relief

SAN FRANCISCO--(BUSINESS WIRE)--Strands Labs, Inc., the developer of social recommendation and personalization technologies, today announced the public launch of its new online personal finance management service named moneyStrands (http://www.moneystrands.com/). The innovative site offers consumers a comprehensive set of free money management functionality based on a highly customizable rich Internet application platform. Strands’ awaited move into the personal finance vertical is part of a multi-staged strategy to develop consumer facing services that leverage its patent-pending social recommendation technology in high value, high impact domains.

With the ongoing global financial crisis and more uncertainty about the economy still looming, there is no denying that being “penny wise” is the order of the day. However, for many, the idea of money management has traditionally come to conjure up unpleasant images of monitoring multiple bank and credit card accounts, maintaining impractical expense sheets, and often dealing with conflicting advice from different sources. In order to bridge this gap, moneyStrands offers its users an extensive suite of easy to use and engaging personal finance capabilities at no charge. The list includes:

The ability to present a unified view of the user’s finances in one convenient site by aggregating and automatically updating information from all her bank, credit card and other financial accounts.

A host of ‘widgets’ that utilize advanced data visualization techniques to analyze and highlight the meaningful trends in the user’s income, debt and spending patterns.

Intuitive transaction drill down capabilities and a convenient budgeting component.
Configurable email reminders and mobile text alerts ensuring the user gets notified and can quickly adapt to unforeseen financial events.
A community oriented section that lets the user see how she compares to her peers and others.

A specialized version of Strands recommendation technology that matches the user with money saving financial and commercial products and the most relevant expert-authored money management tips based on her financial profile.
A highly customizable widget-based user interface with a fun and engaging design that enables the user to uniquely combine and shuffle the most personally relevant aspects of her financial life, all on her own workspace.

moneyStrands also sports an easy to use iPhone application in addition to a full-featured mobile web version for all browser-enabled smart phones so users can also access their account balances and budgets conveniently while on the go.
“Americans are reacting to this psyche-changing financial squeeze like none other before and are turning to the Internet in record numbers in search of tools that will help them get back on the right track with their money," said Atakan Cetinsoy, V.P. – Personal Finance Products, at Strands. "moneyStrands has been built to do just that. We focused our efforts on providing a fun and engaging experience that not only encourages best practices for personal finance but also has the potential to train users for sustainable changes in their financial practices. I believe we have achieved this balance by automating the most cumbersome money management tasks while putting the emphasis on what really matters for the user to consistently replace their unhealthy financial habits with healthy ones. moneyStrands exemplifies as much a self-improvement psychology as it does financial mastery,” he added.


About Strands

Strands develops software technologies that help people discover the most personally relevant content and products on the Internet. Strands' patent-pending Social Recommender is capable of automatically learning people's tastes and quickly adapting to their changing information needs as their preferences evolve over time. It can be used to generate real-time recommendations in a vast number of domains. Strands was established in 2003 by CEO & Founder, Francisco J. Martin and is headquartered in Corvallis, Oregon. Currently, Strands and its subsidiaries have more than 100 employees at offices in the U.S., Spain and Finland.
Experience the "Personal Web" with Strands!

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Strands Labs, Inc., the developer of social recommendation and personalization technologies, today announced the public launch of moneyStrands, a new online personal finance management service.