Chris Carlson CEO of Imagine That Solution
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Mar 24, 2009 -
A big concern that business owners have today is, does VSEO work? The most commonly asked question is, without the ability to click straight through to my website will I actually get results for the money that I am spending in my advertising budget? The fact is, at the end of the day people are going on line today to find a reason not to do business with you. Unfortunately, they are not looking at why they should do business with you. Remember people like to be told what to do. People on the Internet like to do research and hear real people saying real things about people that they have done business with. Why wouldn’t you want to get video testimonials on your website of people that you have done business with talking about why they have done business with you and why they are so happy that they did it? If that makes sense ask yourself this, why wouldn’t you want it all over every major search engine on the Internet? It makes perfect sense! Just because people do not have the ability to make a simple click through to your website using VSEO does not mean VSEO does not work. If someone remembers a phone number or URL that has a video with a message that they are looking for it does not mean that they will not pick up the phone or visit your website. The reality is on some video search engines you have the ability to add hot links to you website and pages within the website. 10 years ago traditional advertising was still effective. You advertised in the phone book, or spent the big money on radio or television. Well, today that has all changed with the Internet. Why spend money in the phone book when so many people carry a cell phone that has internet access where they can connect to a search engine and get the phone number and information that they want. Consumers can get the information faster than making the phone call. Why would you spend the amount of money it takes to be on the radio and get your message out to thousands of people who are not even interested in what you have to offer? Let’s not even talk about the same scenario when it comes to TV which is the most expensive form of advertising. Cable companies are competing against each other and offering TiVo with their packages. What person does not fast forward through the commercials on the show that they have recorded anymore? What is the answer? VSEO (video search engine optimization)
is a target driven marketing type of advertising. Unlike TV and radio with its random message, VSEO puts you in front of people on the major search engines when people are ready to make a decision. Where else would you rather be visible as a business then when someone needs what you have to offer and they are ready to pull the trigger. Just because occasionally you cannot get a click through to your website does not mean it will not be an effective form of advertising. What business owners forget when it comes to their advertising budget is people like to be told what to do. If you have a strong message within your video people will follow directions. Customers need to be led through the sale. No matter what product or service your business has to offer people need to be guided. Let’s not forget that you the business owner knows what you have to offer every day, but the potential customer might have no idea about what you have to offer or how to go about obtaining it. How strong would it be to have a video from a satisfied customer that you have helped explaining to your new potential customer what you did for them and how you did it! That is beyond amazing! In the past you had to rely on referrals and word of mouth advertising, but today with video you can have your clients tell the world. Imagine that! That alone should prompt you go out today and buy a video recorder and film every situation that you can get your hands on and share it with the world! VSEO is by far the most exciting form of advertising that the Internet has to offer and is only growing bigger and bigger by the second. Let’s talk about what kind of budget it takes to have an effective VSEO campaign. If you owned a plastic surgery business and you wanted to advertise on television and you contacted a media company to come out and shoot your commercial and then put it on TV, the cost could range anywhere from 25,000 to 50,000 dollars a month. With VSEO it would depend on how many keywords that you wanted and what areas that you wanted to GIO target. You could be looking at pennies on the dollar for tons of unique videos for each unique keyword that you would be interested in. Instead of trying to get your website on first page results you are able to get hundreds of websites on the search engines with hundreds of mini commercials within your company’s message! Why not own the prime real estate on the search engines and push your competition off the first page of Google. Why not crush your competition?
The science of communication states that only 7% of communication is from text or the words we use. 38% is from sound and inflection and 55% is visual perception and body language. So, scientifically and mathematically speaking, video communication is a more powerful medium in getting your message across. The most important fact is, this is not a random form of advertising, this is “target marketing”, and you are putting yourself in front of people when people are looking for you with a message that is relative to them! Truly, you need to ask yourself just because there is a very limited ability to have a click through ration with VSEO to your website should you avoid this form of advertising?
Absolutely not! As an advertiser you should try to dominate the search engines every way possible, because this is where people are going to find out about you and what services that you have to offer. Do not under estimate the fact that people will pick up the phone and call and will copy and paste or type your URL in their browser if you have an effective message within your video. Once again, people want to be told what to do and how to do it and love to hear other people talk about what they have experienced. If you would like a free estimate from Imagine That Solution to see what they can do to help your business today visit their webstie at www.imaginethatsolution.com or call 310.345.0634 and ask for Chris Carlson. I.T.S. just that simple! Start making your advertising budget work for you today!
