De Dietrich Appliances at IKA
A modern shopper demands a few things when the buying process begins, and this is mainly driven by price, availability and performance. With many brands of white goods on the market, there is sometimes little to choose between them.
That's where De Dietrich make the difference, with a selection of 5 Year warranties on various cooking, laundry and dishwashing appliances. There are many ovens, cookers, designer cooker hoods and induction hobs that have the 5 year guarantee available, and all other appliances from De Dietrich have a 2 years minimum guarantee (by redemption).
Braeg Heneffe, general manager at InternetKitchenAppliances.co.uk, says that the warranty can be a deciding factor: "We offer pretty much every luxury kitchen appliance brand available, and De Dietrich have a fantastic sales record recently. In fact during the downturn we are experiencing, our sales of De Dietrich appliances has increased, despite our general sales being down".
He went on to add: "When things are a bit tighter and people are being more conscious of the package they are offered, this warranty is a great selling point, and seems to push people towards De Dietrich over other brands such as Neff, Bosch or Siemens. To be honest, we get very few problems with De Dietrich quality in the first place".
See the entire range of De Dietrich appliances at: http://www.internetkitchenappliances.co.uk/
