Knexus Digital, the essential digital marketing resource is set to host live insights on Mobile Advertising with Russell Buckley (Admob). This live webcast (April) addresses advertising fundamentals for mobile marketer in just 30 minutes. The content includes:
• A brief history of mobile advertising
• Push v Pull strategies
• Why is the mobile web taking off?
• Scoping the mobile web – stats and metrics
• The ZagMe case study
For anyone looking to improve their mobile advertising performance and get the most out of their marketing spend, this webcast is available on a complimentary basis* http://www.knexusgroup.com/
(* Only available to first time users of Knexus Digital)
To find out more about Knexus Digital, contact sherlyn.lee@
About Knexus Digital
Knexus Digital is an innovative resource that provides global brands with essential digital marketing learning, market intelligence and insights. The product combines advanced collaboration and networking tools with quality digital marketing content from 30 leading experts.
The content covers more than 500 new topics each year, including extensive insights on mobile internet, advertising & commerce – see http://www.knexusgroup.com/
