The ICT company wasted no time in setting up a two-day product and information demonstration which offered students and visitors an opportunity to view the latest available mobile and technology lifestyle solutions.
Sahara’s Technical support partner Nerds on Site was on hand to offer visitors free technical information, advise and assistance with their products and devises
“The on-site support and service team work through our established Sahara Service Camps, another very successful and key element of the Get IT campaign. The Service Camps have done exceptionally well at the tertiary institutions that we have visited to date and it is clear there is a demand for this level of interaction between the market and learners with regard to technology and how it can be best utilized on a practical, day-to-day basis,” says Gary Naidoo, deputy MD at Sahara.
Sahara Computers is an established provider of technology infrastructure to the global marketplace and has identified education as on of its core areas of interest.
The company is working with the Communications Students Association (COMSA) with regard to the possibility of further joint initiatives to bring technology into learners and drive the awareness of benefits and investment in IT infrastructure.
Valencia Nxele, who is in the process of finalizing her second year modules for Communication Science course at Unisa, believes that technology is a very good thing for students and the initiative taken by Sahara is worthwhile and of significant value.
Bheki Mdhluli, also Communications Science student, agrees: “This is a very good idea. It is valuable for the business and commercial sector to engage with us directly, not just for the sake of technology alone, but also for our career development and opportunities in the workplace.”
Naidoo adds that this initiative is an important step towards building lasting partnerships in the industry and with educators / learners in order to provide greater access to technology and also improve the understanding of what technology can do for individuals and the installation of basic education in general.
The education-focused facet of the Sahara Get IT campaign continues and will be covering a number of institutions in the Gauteng region.
END
About Sahara Computers
Established in 1997 Sahara Computers assembles and markets PCs and peripherals through a global distribution network that covers both established and emerging markets.
The company is an official distributor and Original Equipment Manufacturer (OEM) for a variety of top international vendors including: AMD, Creative, Delta, Epson, Foxconn, Intel, Lexmark, Maxtor, Microsoft, Samsung, SMC Networks and Symantec.
The core focus of Sahara’s operation is the consistent and effective supply of product to rapidly expanding market sectors including corporate, government, digital lifestyle and mobile & wireless.
This operation is managed via the company’s head office in Midrand, Gauteng, considered a central business hub. The Sahara business network stretches across South Africa and includes Cape Town, Durban and Port Elizabeth.
Sahara Computers has successfully extended its reach to key regions and emerging global markets including Dubai, China and India. The Sahara brand is also well known across Africa, with established company presence in countries like Botswana, Kenya, Mozambique and Namibia.
Sahara is also an accredited member of the Proudly South African campaign as well as the SAVANT global SA brand awareness initiative. Corporate social responsibility is a key priority and it continues to contribute towards projects and programs aimed at individual and community upliftment.
The name Sahara is widely associated with the development of sport, including soccer, cricket, and rugby, the support of ICT literacy and skills development initiatives, and access to much needed technology in rural areas.
Amongst the many sponsorship/
The sponsorship is underpinned by the provision of communications infrastructure and mobile technology – including laptops, notebooks and digital lifestyle technology – and signals Sahara’s commitment to the club and South African soccer in general.
Effective marketing and generating awareness are significant elements of the company’s ongoing marketing campaign.
Under the direction of Atul Gupta, Chairman and Managing Director of Sahara, the company is on course to realize its vision of Sahara’s vision to become a truly global brand and premier IT supplier throughout Africa.
For more information on Sahara Computers, its products and services, visit www.sahara.co.za
Sahara Contact:
Gary Naidoo
+27 (0) 11 542 1000
garyn@sahara.co.za
www.sahara.co.za
PR Contact:
Chris Tredger
MicroZone
+27 (0) 82 683 6391
chris@micro-
END
