eDirectory becomes MyFaveShop Marketplace

March 23, 2009 - PRLog -- eDirectory.co.uk - the UK’s leading online shopping directory, is pleased to announce a new direction as the official marketplace for MyFaveShop, a social shopping community website that allows users to combine socialising with friends whilst shopping online. The collaboration has resulted in a rebrand of eDirectory to MyFaveShop Marketplace.

The collaboration has blended the industry presence and online experience gained by
eDirectory throughout the last 15 years, with the proven e-commerce and retail expertise offered by MyFaveShop founders Lord Maurice Saatchi and John Clare MBE. This union has left the MyFaveShop Marketplace strongly placed to revolutionise the e-commerce offering within which people source and purchase favourite brand names and products online.

http://www.myfaveshopmarketplace.com operates as a vast online UK shopping database, featuring in excess of 1000 retailers promoting over 1 million products, all readily accessible to consumers through the online department store portal. MyFaveShop Marketplace’s unique "single-basket multi-merchant" approach is an attractive proposition for major retailers who can benefit from increased online exposure on a singular online shop. This enables consumers to purchase multiple items from multiple retailers in one easy transaction.

Retailers are also best placed to take advantage of the established presence of MyFaveShop Marketplace on the major search engines. This additional exposure to consumer targeted traffic delivers an opportunity for retailers to increase brand awareness, develop a social media presence, and generate revenue through a presence on MyFaveShop Marketplace’s online shopping directory.

Dominic Allonby, a spokesperson for MyFaveShop Marketplace stated;
“eDirectory is excited to have been chosen to be the online marketplace for MyFaveShop. Combining the social shopping community experience delivered by MyFaveShop with our single basket multi merchant online shop benefits both retailers and consumers alike. Our core focus is to further promote the social shopping phenomena through consumer cashback incentives, increased retail exposure and strategic partnerships with high profile websites such as GMTV and The Independent. The future of UK Shopping within the online environment is changing and MyFaveShop Marketplace is at the forefront of this revolution”.

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For further information on http://www.myfaveshop.com and http://www.myfaveshopmarketplace.com please contact;
Dominic Allonby
MyFaveShop Marketplace
Tel: 01229 400600
Mob: 07957 241 821
Email: dominic.allonby@myfaveshop.com

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MyFaveShop Marketplace forms part of the UK's number 1 social shopping phenomenon MyFaveShop. With over 1.2 million products from over a 1000 retailers the MyFaveShop Marketplace is the only online shop you will need!