Panphonics (www.panphonics.com)
The digital signage market has expanded rapidly over the past few years, with the market expected to reach 4.3 billion USD by 2011. These systems have proven to be highly effective and versatile, but companies are continually striving to improve their effectiveness. Combining spoken voice to visual content vastly reinforces not only the attention-getting ability of digital signage, but also improves message retention. However, adding suitable voice content can pose a significant challenge to many users that lack in-house staff capable of creating suitable voice content.
‘Voice for Signage’ was created as a joint project between Cleverdis and Barnes Media International, the firm owned by Cleverdis Editor in Chief, Richard Barnes. Barnes’ extensive background as a television and radio presenter combined with his more recent experience as head of Cleverdis’ reports on Out of Home Digital Media, provides a strong foundation for the venture’s success. The service offers customers professional voice recording for their digital signage application based, quickly and affordably.
“Having spent the past years in close contact with end users in the digital signage field, I realized they were a little lost when it came to finding solutions for audio to run on their screens. So I brought together some of the finest presenters in Europe, which, when combined with our copywriting background and intimate knowledge of this market bring a truly unique solution,” said Barnes. “By using Sound Shower directional speakers from Panphonics, controlled, high-quality audio can be delivered to targeted locations without annoying staff or increasing the overall noise level. In addition, it doesn’t matter if the listener is right next to the display or 15 meters away, they hear the same crisp audio message at a constant volume level.”
“While many customers use full service advertisement agencies for the production of this type of audio content, many others have an in-house team responsible for its creation,” said James L. Hammond, Marketing Manager for Panphonics. “This service enables companies without the necessary skills in-house to add professional voice content to their digital signage project. We believe this could really facilitate the use of voice on signage.”
