“We want to create a merchandising line that includes dental products,” Audigier said. “Your smile should be as glamorous as your outfit, that’s why Eric Fugier and I are offering a line of high-fashion toothbrushes, dental floss, mouthwash and other dental products.”
Audigier plans to license his Ed Hardy brand to Fugier, a Los Angeles—based dentist with 20 years of experience. The Ed Hardy brand is known worldwide for its impact on fashion design, tattoo art, jeans, jewelry, skateboards, and even air fresheners.
Fugier is excited to offer his clientele, which includes some of the biggest names in Hollywood, a line of dental products carrying Audigier’s Ed Hardy brand. Followers of this brand include David Beckham, Madonna, Britney Spears, Michael Jackson, among many others. Even former-president Bill Clinton is a supporter of Audigier’s vision.
“Only the highest-quality products have the privilege of carrying the globally recognized Ed Hardy brand,” Fugier said. “My clientele will know when they see the Ed Hardy logo that they are getting the finest dental products available.”
By adding a little flair to the dental office, they hope to improve the dental experience and create a move positive environment within the doctor’s walls. Christian Audigier and Eric Fugier hope that by combining forces in this way, they may be able to reduce some of the anxiety that many patients feel in the dentist’s chair.
“This has never been done before—that’
Christian Audigier has launched nine popular brands with over sixty licenses. He oversees an international conglomerate of his designer brands, including Ed Hardy™, Christian Audigier™, SMET™, Crystal Rock™, most recently C-Bar-A™, Savoir Faire™, Evel Knievel ™, Rock Fabulous™, and Paco Chicano™. Please see www.donedhardy.com for more information.
Eric Fugier is a native of the South of France, who graduated with honors from the University of Marseilles School of Dentistry in 1975 where he also served as an Assistant Clinical Professor. His specialty includes Esthetic, Prosthetic, Restorative, Implant, and Laser including Biological Dentistry. To make an appointment with Dr. Fugier, please call 310-859-1575 or see www.ericfugier.com for more information.
