When it comes to writing website copy, bland boring messages just won't cut it. Try to please everybody and you'll leave money on the table. That 's what Cathy Goodwin, known as the Website Makeover Pro, believes.
"Whenever I send out a broadcast," Goodwin says, "I've learned that I'm in trouble if nobody opts out. It's when subscribers leave the list that I get sales."
Why does this work?
Because customers respond to edgy copy. When they're indifferent, they don't buy.
To attract clients and establish your reputation, you need to create emotion. And you need to create conversation and get people talking. But how?
"You could do something extreme," Goodwin says, "like putting a photo of yourself doing something weird...but you sacrifice your professional image. The challenge is to create compelling copy that gets people talking, without scaring them away."
The bottom line: Your audience needs copy that's fresh, exciting and fun to read - but still in good taste, not over the top.
So how do you write copy to create conversations (and sales)? And where do you put it?
Cathy Goodwin answers these questions in a teleseminar (seminar delivered by telephone) on Thursday, March 26, at 10 AM Pacific (1 PM Eastern/NY). Participants can listen from any telephone on the planet.
The call will be recorded and available as an mp3 download only to those who register. Sign up at http://tinyurl.com/
Topics include:
* Why writing timid, tired copy can be the worst mistake you can make on your website (and why it's so tempting for professional marketers to chill out instead of lighting some fires)
* How to tell the difference between edgy and over-the-top
* How to adapt edgy ideas to your own marketing message (because some work in your market and some don't)
* How to get edgy in social marketing (and when it's better not to)
* Why "keeping everybody happy" is not the best strategy to attract your ideal clients
Thursday, March 26, 2009, 10 AM Pacific / 1 PM Eastern. Pre-register at http://tinyurl.com/
Space is limited. An mp3 recording will be available only to those who pre-register.
This teleseminar is designed for service business owners and any professionals who want websites that attract clients and generate revenue.
Host Cathy Goodwin offers online marketing consulting and copywriting services for professional service businesses through her site www.copy-cat-
Copy-Cat-Copywriting offers Cat Chats teleseminars every month. Visit
http://www.MakeWebsiteProfits.com/
