“Multiple Offers and Bidding Wars are alive and well in Winnipeg”, reports Bo Kauffmann of Remax Performance Realty. The national news media, as well as international reports from CNN and similar services, continue to report on the economic turmoil in various markets around the country and the U.S. However, Winnipeg is bucking the trend, and continues to see high demand for housing, especially in the entry-level price category.
It should be noted, however, that these bidding wars don’t happen on their own. Private Sellers do not benefit from multiple offers, as they have no way to create the right situation and environment for them. Homes which are listed by a capable Real Estate Listing Agent can and regularly DO benefit from multiple offers. It all starts with proper market and exposure of the home to the most motivated and best prepared buyers in the marketplace today: buyers working with real estate agents!
“A proper marketing plan is important to the sale of any home, not just the entry-level priced ones”, suggest Bo. While the majority of buyers are searching in the 140,000 to $225,000 range, any home will benefit from Bo’s advanced marketing coverage. “The idea is to make sure that everyone, and I mean everyone, knows that your home is for sale”. This includes not only buyers working with real estate agents, but also buyers who are looking on their own, or buyers who are just starting out in their search. “Research shows that buyers start to look on the internet a full 18 months before they feel they are ready to actually buy. But we want to capture those buyers, because many of them have the attitude ‘If I find something nice, I’ll jump on it”.
Bo’s marketing plan includes advertising in a variety of print media, including the Real Estate News, The Real Estate Book, Homes & Land magazine and over a dozen different internet sites. The newest weapon in his marketing-arsenal is MTS’ Real Estate Channel 31………a TV channel devoted totally to advertising of homes for sale. In addition, Bo has the ability to create Virtual Tours of any listing, no matter how small or economical the home might be. This feature, which is highly appreciated by home-buyers, used to be reserved for only the high-end luxury homes and condos, however Bo is able to provide this service to anyone who lists their home with him.
Remembering that the ONLY reason a home-owner hires a Realtor is for the advertising and marketing of the home, Bo is an excellent choice to be your Listing Agent.
