"Get Real" focuses on providing the reader with thirty nine tips they can implement at little or minimal cost that will help improve their business right now, or at minimum position them for the upturn. Priced at €9.99 and available at http://www.kevinkellyunlimited.com/
Kevin highlights a person's attitude as a key factor in the current environment:
"The one thing that is going to get us through this recession is our attitude. We need to develop a sense of resilience and continue to be proactive regardless of the circumstances. Focus on the controllables, not the uncontrollabes. We can’t control the world economy, we can control our reaction."
He also highlights website presence as a critical element in our marketing mix:
"The fact is that the majority of our businesses are solo entrepreneurs with a few employees. In essence a small business in a big world made accessible by the internet. Within the decade, the market will be populated with Generation Y’s. How do you get in contact with them? Online. Thus, a must do at the moment is to develop a website presence – not just a website. Effectively speaking a lack of website presence will mean you are out of business in a few years time. Next week I will be in Iran for the second time in four months speaking on motivation and entrepreneurship–
Another area put under the microscope by Kevin in this very motivational ebook is customer retention:
"We continually talk about getting a competitive advantage….this may be at your fingertips. The facts are that ten years ago our levels of customer service were close to excellent; now they are shockingly bad. We need to return to basics and "exceptionalise"
How? Detail all the contact points between the organisation and the client; proceed to set standards for each contact point – then aim to exceed each. Remember, though we continue to focus on the unemployment rate, the majority of people are better off than they were a few years back because of lower interest rates and cost of living – we need to be able to persuade these people to buy."
Kevin continues to keynote around the world and just recently was confirmed as one of the speakers at the Million Dollar Round table event in South Korea in 2010, one of the most prestigious conferences on the circuit.
About Kevin Kelly:
Kevin Kelly is one of Europe's & Asia’s leading motivational speakers and authorities on entrepreneurial thinking, motivation, authentic leadership, & personal excellence. For over 19 years, Kevin Kelly has been actively involved in holding seminars & workshops throughout Europe, UK, US and the Middle East.
For more information, please contact:
Kevin Kelly
Email: kevin@kevinkellyunlimited.com
Phone: +353-91-867969
Site: http://www.KevinKellyUnlimited.com
Blog: http://www.KevinKellyUnlimited.com/
