Music Enthusiast Television Partners with BuyDRM to Secure Digital Video Download Service

March 18, 2009 - PRLog -- Music Enthusiast Television (www.musicenthusiast.tv) announces that it is enhancing its video download service with a comprehensive digital rights management infrastructure based on BuyDRM's KeyOS Rights Management Platform.   BuyDRM (www.buydrm.com) is a preeminent provider of Microsoft DRM technology and a featured Microsoft Partner, with customers in the entertainment, enterprise and education industries.

Music Enthusiast has integrated the KeyOS digital rights management platform into their digital media marketplace.  This provides music instructional DVD and video producers a safe and easy way to sell downloadable digital videos over the Internet.  The KeyOS  platform is being used to support Music Enthusiast's current “Buy-to-own” business model as well as additional business models for monetized video content including rental, pay-per-view and subscriptions.

Across all of the business models, Music Enthusiast uses KeyOS to encrypt digital video files that when downloaded by a valid customer can be unlocked with a unique digital key.  Critical to the user experience, the authorization process is done so the acquisition of the license and unlocking of the video is totally transparent to the user.  

“Using KeyOS, Music Enthusiast was able to quickly and economically deploy a fully integrated DRM solution that ensures their partners' DVD videos can be distributed on the Internet without concerns that they would be inappropriately accessed or copied.  This establishes a clear competitive advantage for both Music Enthusiast and their partners,” said Christopher Levy, BuyDRM’s Founder and CEO.

According to Music Enthusiast CEO, Randy Whiting, “A critical challenge faced by video publishers is that when they put DVD videos on the Internet --  they often end up freely accessible on viral video sites.  With KeyOS, Music Enthusiast is able to create new and unique opportunities for our publishing partners to monetize emerging Internet markets and ensure that their video assets are accessed only by those people who have legitimately purchased them.”

About Music Enthusiast TV

Music Enthusiast Television, founded in 2008 with operations in Los Angeles and San Jose, CA., is the video Internet destination for music enthusiasts – people who have a passion for making music. Music Enthusiast produces and delivers streaming video programming on all aspects of playing music from how-to tips and selecting musical equipment to interviews with professionals on how music is produced and recorded.  Additionally, they offer a growing library of downloadable versions of music instructional and performance videos from leading DVD publishers.  With their comprehensive digital rights management and media eCommerce platform, Music Enthusiast provides video publishers a way to safely sell and distribute their DVD videos over the Internet.  

For further information, please visit www.musicenthusiast.tv

About BuyDRM

BuyDRM, a division of Austin, Texas based NFA Group Inc., was founded in 2001 to meet the needs of the rapidly expanding pay media industry. Its flagship product KeyOS is offered as both a service and solution, representing extensive research, development and practical use in deploying commercial digital rights management technologies. BuyDRM is a preeminent provider of Microsoft DRM technology and a featured Microsoft Partner, with customers in the entertainment, enterprise and education industries. BuyDRM’s founder and CEO, Christopher Levy, is a three-time recipient of the Microsoft MVP award for Digital Media and was selected as a Streaming Media All-Star by Streaming Media Magazine in recognition of his pioneering work in streaming media.

For more information please visit http://www.buydrm.com

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The video Internet destination for people who have a passion for making music delivering streaming video on playing music from how-to tips and selecting musical equipment to interviews with professionals on how music is produced and recorded.