It wasn’t so long ago that customers came to shops like Superior Auto Restyling in New York to make their base model vehicle look like the more expensive top of the line version. A few hundred dollars in upgrades, like a new grille and a wood dash kit, and suddenly their restyled automobile was looking like the new ‘Limited Edition’ that cost thousands of dollars more at the dealership.
But with the recent economic downturn Superior Auto Restyling has found that a new consumer thinking has emerged, and their ShopSAR.com website has been leading the change in the way people shop for their aftermarket accessories.
Not only is the new car owner heading into the shop to make their car look unique, they, along with used car owners and dealerships are logging in on the web wanting to ‘restyle’ their vehicles with a fresh look.
“Chrome is King”
Thanks to the internet, consumers have twenty-four hour a day, seven day a week access to relatively inexpensive solutions for breathing new life into cars and trucks that they intend to hold on to. Chrome door handle overlays, chrome rocker panels, chrome wheel well fender trim and, the coup de grace, chrome grilles.
“Grilles aren’t just for the Cadillac owners anymore”, says Wayne Price, owner of Superior Auto Restyling and ShopSAR.com. “We’re seeing a tremendous surge in popularity from all makes including Nissans, Toyotas, Hondas, and Fords. Even truck and SUV owners are going for a new look with a new grille.”
The fact that they’re able to do it in the comfort of their own home, at their own pace without any sales pressure is a plus as well. Price feels that by the time they call ShopSAR’s toll-free number they’re already well educated in the products they’re looking for. But Wayne adds, “It’s also reassuring to customers that they can reach a live person who has been working with these parts for decades. We’re always here to help, whether it’s choosing the right color or an installation question.”
Another way consumers, including dealerships of both new and used vehicles, have been going the extra mile has been with custom leather interiors. This used to be very popular for those looking to replace worn leather or upgrade from cloth. Now it’s a great option for anyone looking to breathe new life into a vehicle they’ll be holding onto for awhile with a very personal touch.
According to Wayne, “People know they’ll be keeping their cars longer than they used to, so they’re looking to put a personal stamp on them. In just a few hours buyers can install most accessories available on ShopSAR.com using minimal tools and effort and get professional results they’ll be really proud of.”
Superior Auto Restyling has been serving New York customers for nearly 30 years with everything from new auto carpeting to sunroof installations. And with their ShopSAR.com website and continued eye for what the auto consumer demands, they plan on continuing to serve, through good times and bad, customers from across the United States and globally for years to come.
