Local Design Studio To Receive National Coverage In Prominent Industry Publication

March 17, 2009 - PRLog -- CLEVELAND, OH -- designRoom Creative will be featured in the April issue of the national design publication HOW Magazine. Specifically, coverage will appear in the Creativity Column, which appears three times annually and focuses on agencies and artists who have exhibited superior creativity, inspiration and outside-the-box thinking in their approach to practical and business challenges.

In the upcoming column, dRC owner Kelly Farrell and two designers, Chad Gordon and Jen Juan, are interviewed regarding a unique business strategy employed by Farrell last year.  

As Farrell states, "I have always considered it important to send my design staff to conferences, trade shows and the like. In a departure from the traditional, last year I decided to send two of my designers to Milan, Italy, during Fashion Week. My motivation was not geared toward any specific learning-I charged them to be inspired, in whatever form that might take."

Says Jennifer Kuhn, Associate Editor at HOW Magazine, "We felt that the story of designRoom Creative sending designers Jennifer Juan and Chad Gordon across the world to Milan, Italy, for Fashion Week oozed of inspiration and creativity from the perspective of the firm trying to take their craft to the next level."

Kuhn continues, "The excitement felt by Juan and Gordon for this opportunity truly leaps from the pages. It'll be interesting to see how this once-in-a-lifetime experience translates to their client work."

Nationally-circulated HOW Magazine targets the professional field of creative design and boasts a circulation of 40,000. The April issue is a traditional newsstand bestseller--presenting the winners of its most popular competition of the year: The International Design Annual. The April issue will hit newsstands the week of February 24th and will be available at Barnes & Noble's bookstores.

To preview the article and see Chad and Jennifer's photo galllery, visit http://www.howdesign.com/article/fashionweek/.

About designRoom Creative
Cleveland-based designRoom Creative was founded in 1990 by owner Kelly Farrell. Typical of a strategic communications agency, but remarkable for a firm of a its size, dRC is a full-service shop offering strategic communication planning, logo/identity creation and development, sales materials including the full spectrum from direct mail to digital media, multi-media design, print/broadcast/digital advertising, event graphics, product packaging and original music. dRC's creative campaigns have garnered numerous awards and national recognition.

About HOW Magazine
HOW magazine's goal is to help designers, whether they work for a design firm, for an in-house design department or for themselves, run successful, creative, profitable studios.

HOW strives to serve the business, technological and creative needs of graphic-design professionals. The magazine provides a practical mix of essential business information, up-to-date technological tips, the creative whys and hows behind noteworthy projects, and profiles of professionals who are influencing design. Founded in 1985, the magazine is published in Cincinnati by F&W Publications.