SaaS-Based Prescriptive Intelligence: Game-Changer for Business

PRLog (Press Release) - Mar 19, 2009 -
WAYNE, Pennsylvania – ColdLight Solutions, creators of the groundbreaking Prescriptive Intelligence™ engine, Neuron™, today announced the immediate availability of Neuron as a Software-as-a-Service (SaaS) subscription. Analysis that once took companies months to accomplish, Neuron can now provide in seconds and a fraction of the cost of traditional analytics.

“For the last year we have seen customer after customer gaining significant competitive advantage using our Neuron intelligence engine. Now, companies can directly subscribe to Neuron’s powerful ability to prescribe the best action to take under dynamic business conditions,” says Aaron Martlage, Director of Product Design for ColdLight. “Neuron is very powerful and at the same time it is designed for the business person, so it is incredibly easy to use. Most of our early pilot customers mastered Neuron in less than 10 minutes.”

“What has been lacking for years in business intelligence is ‘intelligence’. Traditional business intelligence reporting and dash-boarding software falls short in providing action-oriented recommendations to business people,” said Ryan Caplan, President & CEO of ColdLight. “Investigating data with charts and reports is not enough anymore. Business people need to know the right ‘actions’ to take and need those recommendations more quickly than ever before.”

The business advantages of Neuron’s Prescriptive Intelligence are straightforward: offering the right action at the right time to achieve the desired business goal: acquire new customers, retain profitable customers, achieve operational efficiencies, sell more products/services, and more.

“We keep it simple and affordable. Our new SaaS model means there is no hardware to purchase or maintain, and there are no major upfront software license fees or maintenance contracts to worry about,” says Caplan. “Neuron gives our customers the ability to make smarter, faster decisions in a far superior and efficient way than was possible before, through a low-risk/high value monthly subscription. Customers can be up and running in a matter of days getting competitive recommendations from Neuron to help them achieve their most critical objectives. It is a game changer for business.”

Neuron integrates information from multiple data sources and continually learns from new information as it becomes available,” says Martlage. “The business person actually collaborates with Neuron’s intelligence. There is a conversation between human and machine intelligence that drives smart decisions and informed action for a business challenge. The answers come in near real time, and they are more accurate and cost-effective than traditional analytic models. Neuron actually recommends action.”

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About ColdLight
ColdLight helps business people make smarter, faster decisions with easy-to-use artificial intelligence products and services designed specifically for the business person. ColdLight automates the analysis of complex data identifying hidden patterns that can influence business goals. ColdLight’s flagship SaaS product Neuron™ uses next-generation artificial intelligence to rapidly help businesses discover trends and turn those patterns into action. Neuron, ColdLight Solutions, and Prescriptive Intelligence are Trademarks of ColdLight Solutions, LLC

Contact Information:

Public Relations
ColdLight Solutions, LLC
460 E Swedesford Rd, Suite 1050
Wayne, PA 19087
sales@coldlightsolutions.com

T: 877.493.7186
F: 610.337.4270
www.coldlightsolutions.com

Photo:
http://www.prlog.org/10199778/1