Blue Marlin Vacations, a Minnesota based Travel, Tourism and Hospitality company that specializes in advertising, promotions and travel to the best beach resort destinations in Mexico has come up with a creative solution to saving money while increasing exposure to a host of travel clients on its web site www.traveldestinationsmexico.com.
"Traditional advertising in print media is expensive and short lived," say's President, Jeff LeBaron. You have an ad designed six months in advance running in a magazine that will run from one to 6 months. The cost is very expensive and once the magazine or newspaper rolls over to the next publication date, the ad is out of site, out of mind and out of date. Magazines and news print publications are struggling to reach sales goals and the pressure is on to maintain bookings for airlines, hotels, resorts, bed and breakfast inns and the many restaurants and travel related business that rely upon sustained tourism, not to mention the economic impact a slowdown has on local families who rely upon sustainable tourism.
Finding new and innovative ways to maintain or increase exposure during a recession at the most affordable or even cost free or shared method, translates into a positive economic impact to the community, savings to the travel industry and a long term benefit for all.
Internet advertising takes on many forms and has many positive benefits as a stand alone program or when combined with other forms of advertising:
It is much more cost effective verses just using print media
Reaches more viewers over a longer period of time world wide
Has immediate impact for time sensitive projects
Can be changed on short notice to implement discounted or special programs
Can be combined with larger packages to save advertisers even more
Reaches targeted travelers who bookmark specific sites they grow accustomed to using
One way Blue Marlin Vacations has reached outside the box to the Travel, Tourism and Hospitality industry to help generate traffic to client web sites is to offer several cost effective advertising packages that even include FREE advertising. To stimulate travel means to sometimes offer a means of promoting travel in a free environment that will reach a specific audience seeking travel information.
We feel economic conditions warrant creative strategies that will generate interest in and to various destinations. Providing a Link Partners page with a free link to related web sites and a short description is a step in that direction. Reduced advertising costs, extended periods of time and offering new ways to promote are just a few ways we can help.
Our new Micro Ad page is designed to provide free image ads to Travel, Tourism & Hospitality web sites including travel publications anywhere in the world. Visiting our home page, navigate to free advertising and chose from the Premium Client zone or the Free Travel zone where you are able to upload your own logo, ad a url link and a short description. These two zones provide free exposure worldwide. Linking your new Micro Ad to your social networking page will drive more traffic to your social network pages as well while providing more hits to your Micro Ad. Those ads with the most hits then get listed on the all time Top Ten page. Micro Ads on this page receive more visitors respectfully to their web sites and services. "It's a Win Win for everyone." Our only request is that you provide a back link to our home page with our short description provided.
BMV also has a free business to business blog dedicated entirely for B2B companies who chose to post messages to travelers looking for cost saving travel packages and deals. This includes discounts and promotions for airfare travel, cruise ships, resorts, hotels, restaurants, car hire, adventure packages, destination weddings, fishing charters, golf course packages and tour packages anywhere in the world. If you have a web site that is travel related and want to post messages on deals you offer, this is a great venue.
BMV donates 5% of all advertising proceeds back into local charities.
