What does it take?
1.
Page Title - so simple, so basic, yet still effective. Include information - your name, contact number and property details. Keep it under 26 words. Edit it on any page you want people to see on your web site.
2.
Link Titles - Yes, anything that’s linkable can also contain a title. The best choice for words to use would be content you are linking to. Think of it as a short description of where you’re sending someone. DO this to every link, and don’t cheat by using terms not found on the targeted page. Google hates that.
3.
Relevant Content - it’s hard to believe, but yes many of your web sites contain virtually no information of value to anyone. So add something of value.
4.
META Description - now this has been downgraded in value with search engines because of all the abuse. It’s still used though as that 1 short sentance below you link on most search engines. Again, the shorter it is, the better it is. And don’t forget your phone number!
5.
META Keywords - this has also been downgraded becasue of abuse. What it’s used for now is to establish your sites ‘classification’
6.
sitemap.xml - yes, this is massively important. This is not the site map humans see, it’s the site map the search engines see. This is very big, and really should be installed by a professional.
7.
Google Analytics - okay, we’re past 6 now. Add Analytics to get a REAL IMPARTIAL view about how your site is used.
Photo:
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