Oparla Logo
It pays to surf with Oparla, the UK’s newest search engine. Scheduled for launch in June, the engine is currently in beta testing and is offering UK web advertisers a 100% free trial of its sponsored search advertising.
Placed at the side of search results, Oparla offers exactly the same exposure and visibility as traditional pay per click ads without the cost per click. Any web site owner with a product or service to sell is invited to register with Oparla to participate in the advert beta test and will receive a whole month’s free web advertising in return.
Advertisers will enjoy a pared down version of their familiar PPC campaign. By specifying keywords and advert text, surfers will see relevant ads at the side of their desired search results. No charges will be accrued, making the beta test the perfect credit busting solution for firms struggling to meet their usual sponsored search or display advertising costs.
Oparla combines a cutting edge approach to web-based information retrieval and search engine technology with a completely new approach to traditional business thinking. Turning sponsored search advertising on its head with a one month free introduction for businesses, the search engine will base its advertising charges on a fixed monthly fee when it launches in summer. Rather than taking a cost per click and keyword bid approach, web site publishers will be able to advertise their goods and services for a budget friendly, single payment each month.
A spokeswoman for the search engine said, “Oparla’s beta test of its advertising platform will enable us to gather valuable feedback from advertisers and allow us to develop an advertising solution that meets the many demands of today’s online businesses. We’re keen to offer a sponsored search alternative that is both affordable and accountable, with a monthly fee challenging the accepted pay per click model. Although in its early stages, Oparla is already handling a large number of search queries each day as eager surfers rush to try out this new generation of search engines. This is a great opportunity for any business to enjoy extra exposure to their target demographic at absolutely no cost.”
Surfers will also get in on the act with a daily cash handout of between £10 and £1000. By paying users to surf the web and encouraging them to rank sites, comment on returned results and message other users to request information, Oparla’s community based search software is wholly unique, tapping in to the best of the social media and user generated content phenomenon.
Businesses wishing to participate in the beta test can register their interest at http://www.oparla.com or email: advertising@
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