Livia Pure Skin Care: Fresh Perspective

PR Log (Press Release) – Mar 12, 2009 – Toronto, ON - Demi Moore and Nicole Ritchie both sing the praises of a raw food diet. Now available in Canada, Salt Lake City-based skin care line Livia  is inspired by the same philosophy, and offers a range of cleansers, toners, masques, serums and moisture created by hand and in small batches using only the finest raw, organic, all-natural and wild-crafted ingredients known for their corrective, potent properties.

The raw food movement—eating uncooked and unprocessed foods—has long been touted for its ability to prevent and heal everything from minor ailments to chronic diseases, so it’s no surprise that a skin care line following the same philosophy would translate into equally impressive results.

“I firmly believe that what is needed to balance our skin is right there in your garden, in your fridge—it doesn’t need cooking or toxic preservation,” says Livia Pure Skin Care Founder, Stephanie Halpin. “Everything we need to look young, healthy, vibrant, acne-free and fresh is taken from Mother Earth herself.”

Just like fellow green warrior Stella McCartney, Halpin who is certified in holistic medicine and owns her own spa in Utah—decided to develop the eco-friendly line after the birth of her little girl.

“Most of the products I purchased said ‘organic’ on the label, but I found that they were highly processed or preserved with things I didn’t want to put on my child’s skin or that would be absorbed into her pristine bloodstream,” says Halpin. Her mandate? Create a product line: free of cheap ingredients, sulphates, chemical fillers, parabens and other unnecessary preservatives—and make it fresh to order.  

“We depend much more on proven, long-established procedures with scientific, logical and realistic approach to benefit our clients.  To achieve that, we use the finest product selection available, says Gabriela --------, aesthetician and owner of Hydeaway Boutiques Spa.  According to (last name),  “the attention to the environment and how it affects our health is on everyone’s mind. Livia products with “Eco Friendly Manufacturing” benefit health and beauty while respecting the environment.  Therefore offering “Livia Pure Skin Care was a natural addition to our spa’s philosophy.”

Each product is carefully formulated to address a wide variety of complexion and lifestyle concerns from aging and acne to dehydration and hyperpigmentation. The top selling items,
the Cucumber Spirulina Gel Masque ($50) is rich in phytonutrients, probiotics and nutraceuticals that cool and heal irritated skin so it’s perfect for sunburns; the Green Tea Cleanser ($36) helps combat oily skin and contains alpha lipoic acid which is 400 times stronger than vitamins C and E combined; and the antioxidant-packed Pumpkin Pro-Enzyme Masque ($74) and Blueberry Botanical Exfoliating Masque ($50) that look good enough to smear on toast, fight free radicals while resurfacing and giving skin a major vitamin boost.

Based in Salt Lake City, Livia Pure Skin Care started in 2006 and launched in Canada in November 2008. All products are sold in fine spas across North America. For more information including a comprehensive list of products and pricing, visit www.liviaskincare.ca or www.liviaskincare.com

For high-resolution images and interview requests in the U.S. please contact Stephanie Halpin at 801.635.5939 or stephanie@liviaskincare.com
In Canada: Emilia Martelli at Capsule Communications 416 663-1500 x 225 / emilia@capsulec.com or Julie Kroll at Capsule Communications 416-663-1500 x 229 / Julie@capsulec.com.