Chapel Hill, N.C. - Jennings, a Chapel Hill, N.C. branding and advertising agency, has been retained by Southern New Hampshire Medical Center to produce a patient safety marketing program. The campaign focuses on reducing hospital-acquired infections through improvements in hand hygiene compliance. Although the campaign will primarily target employees of The Medical Center, patient and family involvement are essential elements of the program.
Chief Medical Officer, Stephanie Wolf-Rosenblum, MD, FCCP is spearheading the effort for the Nashua, New Hampshire-based medical center. The hand hygiene campaign was originally developed by Jennings in partnership with Tufts Medical Center in Boston, and was designed to promote behavior that reinforces Centers for Disease Control and Prevention (CDC) Guideline for Hand Hygiene in Healthcare Settings, and The Joint Commission’s National Patient Safety Goal 7.0 related to reducing healthcare associated infections. The program at Southern New Hampshire Medical Center will encourage patient care workers, nurses, physicians, patients and family members to prompt one another to observe good hand hygiene.
The CDC estimates that 1 in every 22 patients nationally will acquire a hospital-based infection this year; that is nearly 2 million cases. It is estimated that this year 90,000 patients will die of infections they acquired while hospitalized. According to The Wall Street Journal, infections cost hospitals more the $4.5 billion annually.
About Southern New Hampshire Medical Center
Dedicated to meeting the medical needs of families throughout the southern New Hampshire region, Southern New Hampshire Medical Center retains the personal touch of a traditional community hospital while offering a higher level of care. Through partnerships with Dartmouth Medical School, Dartmouth-Hitchcock Medical Center, Lahey Clinic, Massachusetts General Hospital Cancer Center, Joslin Diabetes Center and Children's Hospital in Boston, The Medical Center provides its patients with seamless access to these centers of excellence, and delivers a full complement of adult and maternal child health care.
Part of Southern New Hampshire Health System, The Medical Center is affiliated with over 450 physicians, the largest network of primary care and specialty health care providers in southern New Hampshire. For further information on classes and programs or career opportunities at The Medical Center visit http://www.snhmc.org or call the free physician referral line, HEALTHMATCH at 603/577 CALL (2255).
About Jennings
Jennings, founded in 1979, specializes in advertising, public relations and brand development for businesses in healthcare, transportation, financial, travel and tourism, telecom, and real estate. Using both consumer anthropology and healthy skepticism, Jennings finds the relevant, relatable connection between a person and a product. For more, see http://www.jenningsco.com.
Jennings’ healthcare division develops compelling marketing strategies and advertising campaigns for hospitals, academic medical centers, pharmaceutical firms, medical practices, device manufacturers, and biotech companies. Its work on behalf of healthcare clients has been featured in a number of industry publications including Healthcare Marketing Report and Marketing Healthcare Today. The ‘Speak Up Wash Up’ hand hygiene campaign can be found online at http://www.SpeakUpWashUp.com.
