Damon Hill on the Racing Challenge
ALVESCOT, OXFORD, UNITED KINGDOM – Beating Formula One racing icons to the chequered flag was tough. But today, founder of the simulated racing franchise, Racing Challenge, believes the real test will be staying a lap or two ahead of the recession. So far, Mike Yeats has good reason to be optimistic as, even in the midst of the economic downshift, the profit of the network is the healthiest it’s been in seven years.
Says Yeats: “We’re taking on more franchisees, and they’re doing really well despite everything that’s going on in the wider economy. The Super 4 is proving especially popular as the centerpiece for local events and children's parties – mainly because of its smaller size and cost.”
Up to four people can enjoy the excitement of the Super 4, racing side-by-side in simulated Ferrari 355’s around some of the world’s most illustrious international circuits, including Monza and Suzuka, and classic street circuits such as Long Beach.
The simulated experience of Racing Challenge is so close to the real thrill of the track that it recently grabbed the attention of racing icons ‘The Stig’ – until a few weeks ago believed to be Mark Webber – and Damon Hill, neither of who could resist a few hair-raising laps of the track.
Laughs Mike: “I’ve beaten Hill and Webber at the Racing Challenge, Monza to be precise, which I think is pretty hilarious. But then I do get to practice on it every day.”
Still, it’s unlikely that either Hill or Webber were able to see the funny side of being pipped to the post – even at Racing Challenge – by Yeats. While both managed to get around Monza in just 1.52.116, Yeats’ went past the finish line with an even more impressive 1.47.343 flashing on the screen.
A WINNING OPPORTUNITY
With their own Racing Challenge Super 4 or Super 8, new franchisees are able to earn an excellent income from their own exclusive and protected territory, and benefit from full training and marketing support from Yeats and his head office team. They also receive a range of high quality promotional materials, and branded clothing to wear at booked events.
“At a time of economic doom and gloom, Racing Challenge is a really fun, lucrative business to own and run,” adds Yeats. “We’re looking for spirited and savvy business people who are perhaps looking for a change of career, or want to make the most of a recent severance package.
“Also, we’re about to introduce an exciting new ‘try-before-
For more information about Racing Challenge, go to www.racing-challenge.com or contact Sue Finch, franchise coordinator at sue@racing-challenge.com or 01993 845428.
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For photographs of Damon Hill, Mark Webber, ‘The Stig’ or Mike Yeats at the Racing Challenge, call or email Matthew Pigott (Racing Challenge press and media: 07903 723 898 / matt@mp-pr.co.uk
Photo:
http://www.prlog.org/
