Gaming has irrepressibly become a lifestyle all it’s own for millions of young people around the world. With the rapid global explosion of gaming, there has been an increasing need for gamers to have a clothing line expresses their unique personality and lifestyle. Until G8 Brand launched in 2007, gamers have had to borrow their style from action sports and urban/ street-wear brands. G8 Brand created the first line of original clothing for gamers, including the first ever LAN Hoodie™ with Hot Hands™ technology as a collaborative effort with technology leaders, NVIDIA®. G8 Brand launched the entire line, including the custom Hoodie, internationally at the Agenda Trade Show in Tokyo, Japan, on March 5, 2009.
Throughout the years, gamers have developed their own subculture, vocabulary, and unique lifestyle. As the gaming community has grown, there has been more and more of a need for gamers to embrace their own identity. G8 Brand has created an innovative line that pays homage to their gaming industry roots, while still maintaining the integrity of a premium fashion brand with wide-ranging appeal.
G8 Brand’s collections upload some style to the stereotypically outmoded image of the gaming community. The t-shirts, hoodies and accessories cater to a wide range of gamers and enthusiasts, with styles ranging from classic, nostalgic gaming properties of 80’s, to remarkable graphic artwork images and ironic parodies. Though the line was primarily designed with gamers in mind, the design sensibility and creativity is so innovative that it has captured the attention of tastemakers and trendsetters outside of the gaming market, including fashion boutiques, The Closet (Orange County), Hot Pop (Minneapolis)
“In the past couple of years, the growth of the gaming industry has been astounding, as we have seen gaming become a subculture all it’s own,” said Tony Crisp, owner or founder of G8. “Similar to the evolution of skateboarding, in the way that it transcended a mere hobby and became a sport, gaming has developed it’s own set of professionals like Jonathan “Fatal1ty”
The G8 brand looks to change perceptions about gamers. Once thought to only be an activity for loner 16-year old boys, video gaming revenues have eclipsed $45 Billion, more than twice the revenues of the NBA, NFL, and Major League Baseball combined. This fact alone illustrates the broad ranging appeal of gaming worldwide. The G8 Brand will help to change the old perception of gamers and show that they have style all their own; one that others outside the gaming world will want to emulate.
The G8 Brand will feature all new and limited edition items and is also available on G8brand.com.
