MYX®, the only Asian-American music and lifestyle channel, scored its second consecutive nomination at the 2009 NAMIC Vision Awards (National Association for Multi-ethnicity in Communications)
The nationally distributed MYX®, which is owned and operated by ABS-CBN International, got its 2009 NAMIC nod for “Dig: Lyrics Born” in the Digital Media Short Form category. Other nominees in said category are: “Ugly Betty Presents: Mode After Hours” of ABC.com; “MTVU’s Stand In: President Ellen Johnson Sirleaf” of MTVU; and “Extra on Essence” of Telepictures Productions & Time Inc.’s.
“Dig” is a two-minute monthly vignette that features mainly up-and-coming, independent artists at work – recording in a studio, performing in a concert, or shown in a music video. “This is a show that resonates very well with our audience,” said Miguel Santos, head of MYX® Channel Management. “It is our flagship artist platform featuring buzz-generating artists who need to be seen and heard by the general public. ‘Dig’
Nominated for the second time for “Dig” is its youthful producer, Melanie Veloria. “As part of the MYX® team, I take my inspiration from the directives of our management,”
ABS-CBN International management was all praises for the MYX® team for its latest achievement.
“This is where the future is headed. There will be more pervasive Asian influences seen in American culture in years to come and MYX® will be the platform,” said Business Development Director Enrique Olives. “We are very proud of the work that people behind MYX® have produced and delivered, and we’re gratified that the industry has recognized it,” said Managing Director Chinky De Jesus. "We're excited to pave the way for Asian-inspired entertainment. We want to give recognition to what the art, lifestyle and music of Asian Americans stand for and we’re glad this NAMIC nomination affirms that," said Chief Operating Officer Raffy Lopez.
The NAMIC Vision Awards has recognized achievements of cable networks producing quality, multi-ethnic and cross-cultural original programming content. The 2009 competition marks the expansion of the awards program with eligibility extended to national broadcast networks, local affiliates, local origination programs from cable operators, and VOD content produced for digital platforms.
Entries were judged by a distinguished panel of entertainment industry professionals. Judging focused on overall imagery (creative merit, originality, and presentation quality), sensitivity (the consideration given to cultural nuances), writing (the depiction of issues relevant to people of color) and the quality of acting in the performance categories.
The 15th Anniversary NAMIC Vision Awards will be presented on April 17, 2009 at a luncheon ceremony hosted by Access Hollywood’s Shaun Robinson at the Beverly Hilton in Beverly Hills, California.
