The New York Times reported that in 2006 alone, sales of women's clothing, accessories, and shoes in the United States reached US$18.3 billion as compared to the US$17.2 billion sales of computers and associated products. YesStyle.com was established in response to this growing demand. Presenting Asia's must-have styles and trends, the site offers the finest in Japanese, Korean, and Hong Kong fashion, with 20,000 new arrivals every season. Customers from over 200 countries can choose from over 300 brands in seven departments:
YesStyle.com founder and CEO Joshua Lau says, "From the start, YesStyle.com has been warmly welcomed and supported by its global customers. Since our establishment 12 months ago, the website has received 2.3 million visits and 34 million page views, and has sold over 35,000 items. The results have been very encouraging."
Mr. Lau explains the company's market and product development strategy: "Last year, we targeted younger consumers who are passionate about Asian fashion, so we featured popular Japanese and Korean brands. Now, we're also working with European and North American brands to position YesStyle.com as the biggest and most diverse online mall for fashion worldwide." In addition to selecting the best products, YesStyle.com also takes special care in presenting the products, most notably with a monthly feature that highlights recommended items and styling ideas. "Our monthly PeopleStyle promotes the latest trends with Hong Kong's top celebrities as cover models. We've featured singer/film star Rain Li, Miss Chinese International winner Leanne Li, and Mr. Hong Kong 2006 Francois Huynh. For our special anniversary feature this July, hot television star Fala Chen is our PeopleStyle cover model."
Mr. Lau sees an advantage in YesStyle.com's Hong Kong roots and proximity to the massive mainland Chinese market. According to the latest report from iResearch.com, online shopping sales in the mainland reached a high of US$3.4 billion in 2006 and is expected to increase twenty-fold in the next four years. There are already 4.3 million online shoppers in the mainland and, as the Chinese economy continues to soar, this number is expected to exceed the 1 billion mark by the year 2010. With mainland demand for Japanese, Korean, and Hong Kong fashion at an all-time high, YesStyle.com has launched a simplified Chinese version of the website to cater to the market's needs. The company has also expanded its delivery service, providing three-day express shipping to both Hong Kong and China.
As part of its first anniversary celebration, YesStyle.com is offering, for a limited time only, free three-day international express shipping for all orders of US$99 or more. The company's 14-day exchange policy ensures buyers are completely satisfied with their purchases. First-time customers who sign up to become a YesStyle.com member are given a US$5 coupon good for any purchase at YesStyle.com.
