Nobody Knows More about Property than the Guru

PRLog (Press Release) - Mar 10, 2009 -
Singapore – PropertyGuru kicks off the second phase of its outdoor marketing campaign this month, reminding Singapore that no one knows more about Property more than the Guru and reinforcing PropertyGuru’s leading real estate website position in Singapore. The outdoor campaigns were created by Singapore ad agency, Rocket-X Media.

Following the launch of the highly successful nation-wide“The FASTEST way to FIND A HOME” bus and taxi campaign in November 2008 , PropertyGuru (http://www.PropertyGuru.com.sg) this time round goes underground targeting MRT commuters at prominent high traffic stations, such as Dhoby Ghaut, Clarke Quay, Outram Park, Chinatown and HarbourFront.

The new message, “Nobody knows more about property” underscores the fact that PropertyGuru goes one step further for its users, not only helping house hunters get the best deals in town and overseas, but by also being a one-stop information portal for anyone seeking any form of property and home information.  The site now boasts more property news, home and lifestyle features , in-depth interviews with renowned property captains of industry, new project launches, property videos and high level research reports.

“PropertyGuru continues to invest heavily in marketing with ongoing outdoor, print and online marketing activities. This latest campaign will re-enforce PropertyGuru’s leading position as THE place to find property information in Singapore,” said Steve Melhuish, co-founder and director of PropertyGuru.

Bucking the trend of the current cool property market, PropertyGuru’s traffic has grown almost 20% every month over the last 12 months to reach almost 500,000 users today. Increasing numbers of consumers are turning to the Internet to find property related information due to the speed, convenience and abundance of media-rich content versus more traditional media such as newspapers.

PropertyGuru partnered with Singapore based leading creative advertising agency Rocket X to materialize both phases of this visually stimulating, direct and attention-grabbing outdoor campaign.

PropertyGuru is a comprehensive property and home website that works with prominent Singapore and overseas real estate developers, agencies and agents to provide instant access to 25,000 properties online. Consumers are able to obtain automatic property alerts, monthly newsletters, expert mortgage advice, real estate market news, pricing trends, home and personal finance products, new property launch updates, property videos and virtual tours, condo directories, HDB guides and online property questions and answers service.

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