Sell Your Specialty Food
Oprah’s “O” Magazine calls Stephen Hall’s new book Sell Your Specialty Food a “go-to book for any start-up food company.”
Sell Your Specialty Food (the renamed 5th edition of “From Kitchen to Market”) is the only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. It is “an exceptional title which tells exactly how aspiring cooks can turn an original product into a money-maker.”
Readers can combine the book knowledge with hands-on guidance from its author, who is a consultant focusing on specialty food business development and marketing. His firm offers cost-effective consulting and helps start-up food companies establish critical strategic frameworks and in preparing comprehensive strategic business plans.
Sell Your Specialty Food helps the reader learn all the secrets about profiting in the $50 million specialty food industry. The process generally entails everything from after product concept and production to after-sales service. This edition addresses important aspects of specialty food marketing not addressed in previous editions, such as the growing role of the Internet and the place for information technology, and provides up-to-date Appendixes.
In addition to packaging, labeling, pricing, storage, and ship¬ping, the guide tells you how to advertise, promote, and sell your product. Flowcharts describe how to process the orders you generate. Major sections include “Guidelines for Success” that you may use as you prepare to take your product to mar¬ket. New sections deal with how to exploit overseas opportunities, the personal characteristics of an entrepreneur, business management software, risk management and liability insurance, order processing and accounting software, and how to grow your enterprise.
“Cases in point” are used throughout the book to highlight experiences of specialty food entrepreneurs. Sell Your Specialty Food is designed for both small cottage industries new to the food business and for large food processors and overseas food companies interested in learning how the U.S. specialty food trade functions.
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