Billy Fire's president, Martyn Whittaker said: "If you are anything like me, you often transpose letters when doing Web searches. For example, instead of typing ‘domain name’ I might type 'domian nmae’ or some alternative. I often make the same mistake again and again. This set me thinking about useful free keyword formatting tools to add to our http://FormatClick.com site."
FormatClick.com performs keyword formatting tasks, including:
* Adding square brackets [] or quotes around keyword phrases.
* Adding user specified spelling mistakes to lists of keyword phrases.
* Automatically finding all the permutations of a list of keyword phrases
For example, a Web marketer might begin with the following list of keywords:
* domain name registration
* register your domain name
* cheap domain names
Many people misspell domain as domian. By entering domain:domian into the misspelling tool updates the keyword list as follows:
* domain name registration
* register your domain name
* cheap domain names
* domian name registration
* register your domian name
* cheap domian names
Whittaker continued: "This could be achieved manually, but for a large list the tool is an enormous time saver."
People searching the Web may enter their search terms in various different orders. FormatClick.com's “permutator”
* domain name registration
* domain registration name
* name domain registration
* name registration domain
* registration domain name
* registration name domain
* register your domain name
* register your name domain
* register domain your name
* register domain name your
etc
One of the new tools on the site is a "letter swapper." It emulates keyboard behavior where a typist inadvertently transposes two letters. To achieve this it takes each word, ignores the first letter and then swaps successive letters until it reaches the end of the word. Finally the tool finds combinations of the newly misspelled words. If a user entered the phrase: “search engine,” the tool would give you the following key word phrases:
* search engine
* search egnine
* search enigne
* search engnie
etc
Another newly launched tool is the 'letter switcher tool." This tool assumes that a lot of misspellings are caused by typing a letter immediately to the right or the left of the letter that was meant to have been typed. The tool creates combinations of the letters in keyword phrases by switching each letter in turn. For example, if you entered 'blue cat' you would see returned the following combinations:
* blue cat
* blue cst
* blue car
* blue cay
* bkue cat
* bkue cst
* bkue car
etc
Billy Fire LLC (http://billyfire.com) provides strategic marketing consulting and tactical marketing services including: graphic design, Web design, Web hosting, Search Engine Optimization (SEO) and PHP/MySQL programming. Billy Fire LLC also has a search engine marketing blog at http://semplanning.com
