Callosum Creative Ltd. Launches People-First BrandingSM — Employee Training and Professionalism

PR Log (Press Release) – Mar 06, 2009 – Callosum Creative Ltd. Launches People-First Branding^SM —
a Revolutionary Approach to Employee Training and Professionalism

Chicago, IL — Callosum Creative Ltd. announces the launch of a revolutionary service designed to help companies’ top employees “live and breathe” the organization’s message and brand. People-First Branding^SM allows companies to protect their investments in corporate branding, campaigns and promotions by ensuring their employees present themselves and the company in a consistent, cohesive and highly professional manner.

“Companies typically tell employees what to sell, but often neglect to fully explain to staff how their personal interactions affect the brand and prestige of the company,” says Clare J. Hefferren, president and founder of Callosum Creative. “People-First Branding^SM — the first corporate education program of its kind — immerses participants in customized training that hones communication, image and etiquette skills to align staff at individual, group and company levels.”

The People-First Branding^SM program focuses on three key employee groups that have direct contact with customers and the market in general: sales teams who bring business in, account teams who retain and build business and executives who serve as the face of the company. “The program’s end result is increased sales, client retention, improved marketability, a higher close ratio, staff enthusiasm and efficiency, a fresh perspective and a competitive edge,” Hefferren says.

In this economic climate, having a nimble, productive staff is critical to success. “People-First Branding^SM gives employees the tools they need to make a marked improvement in their performance — and the company’s bottom line,” Hefferren adds. Callosum Creative brings together a team of experts to deliver the tailored four-stage program, which includes:

1. Assessment
• Company and employee profiling
• External customer satisfaction analysis
• Development plan

2. Workshops
• Client relations
• Leadership presence
• Speaker training
• Wardrobe/grooming
• Etiquette

3. Continuing development
• Executive coaching
• Custom speaker training
• Wardrobe consultation
• Custom etiquette training

4. Follow-up and progress mapping
• Re-assessment of company and employee profile
• External customer satisfaction analysis
• Final report

Callosum Creative’s People-First Branding^SM can transform your company, taking your staff members’ interpersonal skills to the next level and unleashing their full potential. Read more at callosumcreative.com or call 773.406.2580.