Creating brand awareness and managing online reputations using the power of social media
6th March 2009: Windchimes Communications, a social media communications agency was set up in 2008 to help companies & brands engage with their consumers effectively by using social media. One of the toughest challenges that marketers face today is making communication more real, humane and meaningful. Started by two young entrepreneurs, who nurture a passion for communication, Windchimes, helps marketers deal with these challenges.
Social media can be applied to any sector as long as the objective is to engage & dialogue with the audience. Windchimes offers it services under the following categories:
I) Creating Brand Awareness and Consumer Engagement:
Today people are forming groups and communities online where in they build their profiles and carry out conversations. They express their likes, dislikes, opinions, point of views, seek information – all of it on various social media platforms like blogs, social networking sites, wikis, Q&A forums, video sharing sites, social bookmarking sites, micro blogging sites, etc.
It has become imperative for brands to be also present there and participate with those online users. By dialoguing with them, brands will ensure that they remain in the consideration set of their potential target groups. Windchimes participates on those social media platforms on the brand’s behalf. For more details on how it is done visit http://www.windchimes.co.in/
II) Windchimes Online Reputation Management™ (WORM™):
Most corporations are vigilant and go to great lengths to monitor their reputation in the traditional media. Windchimes provides similar services for the company and its brands in the online world. With the aid of proprietary tools, Windchimes searches all social media platforms relevant to a corporate and its brands. The report will give the corporate an idea of share of voice, the number of mentions and tonality of links amongst others. Most importantly the links are indexed and giving a ranking based on their criticality. Windchimes recommends actions for each critical mention. More details of the WORM package can be seen here – http://www.windchimes.co.in/
Windchimes has devised and executed some of the social media strategies mentioned above for our clients including leading companies & brands like Kaya Skin Clinic, NDTV Imagine, HUL, Lee, Maybelline & SolidWorks. Catch a glimpse of the work we have done for Kaya by reading the case study.
Says Sandhya Sadananda, Head Maven at Windchimes, “Most successful brands in the world have been built on the power of word-of-mouth, one of the most potent, yet the most underutilized tools of communication. It is difficult to tap into the potential of word-of-mouth in the offline world, but possible to do it online using the power of social media.”
Adds Nimesh Shah, Head Maven at Windchimes, “At Windchimes, we advice and guide brands and companies on ways to get out of their ivory towers and mingle and actually ‘dialogue’
He further added, “We believe that social media is where the future of communication lies. We help our clients come up with innovative ways to connect with their consumers online.”
Find out more about the people behind Windchimes – Sandhya and Nimesh by clicking here. Go Green also happens to be Windchimes’s favourite cause. Read more about their efforts on Going Green.
If you want to get in touch with us click here or write to us at firstname.lastname@example.org.
Read the Windchimes Blog on social media and join the Linked In group Indian Social Media Landscape, Facebook group Windchimes Social Media Agency and follow Windchimes Tweets.