The Residences at The Ritz-Carlton, Westchester in White Plains
WHITE PLAINS, NY – Looking to energize the area’s residential brokerage community, Cappelli Sales & Marketing has announced its very own stimulus program where agents can earn over $100,000 in bonuses this year.
When an agent sells a new home at any participating Cappelli property they earn the standard 3 percent commission. However, when they sell a second Cappelli home they receive a $5,000 bonus in addition to their 3 percent commission. The bonuses increase incrementally by $2,500 for each new home sold. For example, the bonus for a third sale is $7,500, $10,000 bonus for a fourth, $12,500 for a fifth and so on. An agent who sells ten homes this year from Cappelli properties would receive a total of $135,000 in bonuses in addition to the 3 percent commissions.
Cappelli Sales & Marketing is launching its 2009 Bonus Broker Program with a direct-mail piece designed to look like a $100,000 bill and bearing the message: ”How Would You Like to Earn an Extra $100,000+ This Year?”
“Our message to the brokerage community is quite simple --- You keep selling and we’ll keep paying,” said Marge Schneider, Executive Vice President of Cappelli Sales & Marketing. “This may sound like a challenge in today’s market but it can be done. Last year we had one broker who brought us eight deals,” she said.
The Cappelli properties covered under this new incentive program include: The Residences at The Ritz-Carlton, Westchester in White Plains; Trump Parc Stamford in Stamford, CT; Trump Park Residences in Yorktown; and Trump Plaza and The Lofts in New Rochelle. This diverse group of Cappelli properties ranges in price from $400,000 to $8 million.
Ms. Schneider noted that the sales offices at the various Cappelli properties are reporting an increase in traffic in recent weeks. “We are seeing more and more buyers coming back into the market. We intend to build on that excitement by energizing brokers with this new bonus incentive program.”
For information about the Broker Bonus Program and the diverse portfolio of Cappelli Sales & Marketing properties, please call (914) 946-9200 or visit www.cappellisales.com
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