SECUDE reorganizes group sales & marketing to better adapt customer’s needs

PR Log (Press Release) – Mar 05, 2009 – SECUDE announces a reorganization of the sales and marketing departments for its IT security business. The objective is to communicate the vision and mission better and to focus on the needs of the customers and clients in a rapidly changing global market place.

SECUDE is currently structured in IT Security products and solutions and SAP Security consulting. Part of the security products portfolio are SAP application related security products. In the future, SECUDE will “go-to-market” with a synchronized and bundled SAP consulting services and product know-how while the IT security product portfolio covers enterprise security products and solutions including data protection.

SECUDE’s underlying core know-how is a deep understanding of encryption know-how and using this to protect business processes. SECUDE engineers developed great technologies such as SAP SNC solution, FinallySecure Enterprise for data protection, Single Sign-On for SAP and non-SAP environments (Secure Login and Signon), token management (TrustManager), office data encryption products, and well as others driven by our SAP security consulting business.

However, SAP security products, solutions, and consulting are geared to SAP applications. In addition, the users and stakeholders are different from those who are interested in IT security enterprise solutions and have separate budgets. The new SECUDE organization derives from the needs of the user rather than from the given engineering capability. Consequently, SECUDE can now go-to-market on one hand with a complete SAP security product, solution, and consulting package, and on the other hand with an excellent enterprise IT security product portfolio, delivered to the customer by a highly competent and efficient sales, service and marketing organization.

“The main interest of the customer is to get a solution which does perform and that it is implemented cost effectively,” said Dr. Heiner Kromer, Chairman and CEO of SECUDE, “The new SECUDE organization can deliver.”

It follows that SECUDE is entering new technology partnerships to bundle services and products to efficiently bring those integrated solutions to the users.

Customers want assurance that the implementation of a solution is successful. SECUDE will stand behind the technology portfolio and make sure it is not only implemented and rolled out at the lowest cost possible but also is maintained thereafter. SECUDE is the trustworthy partner to provide the solution.

Customers are confronted with complex and difficult to digest proposals. SECUDE solves this by offering simple and transparent, pre-packaged, turnkey, fix priced solutions.

In order to support this strategy, SECUDE aims to not only maintain R&D expenditures on pre-recession levels but to increase resources for SAP-related security products and services in 2009.

About SECUDE

SECUDE is the brand for SAP Business Security Solutions. Our product and consulting solutions deliver a higher level of IT security to enterprise customers around the world. We deliver these solutions by securing and optimizing your enterprise data in and around SAP systems. SECUDE was founded in 1996 out of a partnership between SAP AG and the Fraunhofer Institute. Headquartered in Switzerland, we have a world-wide partner and customer base with offices in Europe, the Americas, Asia, and the Middle East.

For more information, please go to www.secude.com