Cambridge, MA, – Adroit, the next-generation platform that enables agencies and brands to leverage the power of dynamic ads across their online advertising campaigns, announced today that it has been selected to present at Web Innovators Group (WebInno) in Boston. Hosted by Venrock’s David Beisel, WebInno is where the Boston-area Web and mobile community come together for an evening of conversation and innovation. Judy Gern, CEO of Adroit Interactive LLC will be presenting to a crowd of more than 800 attendees as one of three “Main Dish” presentations.
At WebInno, Adroit Interactive will showcase how Adroit’s integrated testing, targeting and optimization capabilities are used by leading brands to deliver exactly the right message to the right audience at the right time. Since its launch in 2007, Adroit’s patent-pending technology has powered online campaigns for Procter & Gamble, ESPN, Liberty Mutual, Barack Obama, Verizon Wireless and other forward-thinking advertisers.
“We are thrilled to have been selected to showcase the Adroit platform to our peers at Web Innovators Group, said Judy Gern, founder and CEO of Adroit Interactive. “Dynamic ads are being heralded as the future of online advertising. The most innovative companies are adopting Adroit to improve performance, gain efficiencies and impact their bottom line.”
WebInno provides a glimpse of current local endeavors in the Internet and mobile sectors, with the goal of fostering community interaction. The events include three “Main Dish” demonstrations by local entrepreneurs launching new services, coupled with “Side Dish” presentations by firms manning demo tables around the room.
WebInno will take place on March 10, 2009 in the Grand Ballroom in the Cambridge Royal Sonesta. The event begins at 6:30 PM, with “Main Dish” presentations starting at 7:00 PM. Click here to register.
About the Web Innovators Group
Web Innovators Group (WebInno) is a bimonthly gathering of people engaged in Internet and mobile innovation in the New England area, hosted by David Beisel of Venrock. These regular meetings provide a forum for entrepreneurs from self-funded and early-stage startups to present new services to their peers, as well as an opportunity for members of the community to share and exchange ideas. More information can be found at http://www.webinnovatorsgroup.com.
About Adroit
Adroit allows advertisers to dynamically alter components of their live Flash display ads in real time without having to redesign, rebuild or re-traffic an existing ad, allowing a single ad template to become unlimited versions of itself. The platform can sequence messages based on any number of key behavioral targeting and demographic variables that are defined by the user, and, Adroit enabled ads can be driven by business rules with data from RSS feeds or external databases. Adroit also includes A/B and multivariate testing capabilities that help to determine the effectiveness of individual ad components; including messaging and banner images. The platform works with any Flash display ad, including expandable units, giving advertisers the power to design however they want, then manage and test the contents in real-time, saving both time and money. Adroit was developed by Adroit Interactive LLC. For more information log on to www.adroitinteractive.com.
