Cincinnati, OH – Internationally recognized brand-building research firm, AcuPOLL has announced a seminar designed to help companies better identify Insights and develop stronger new product/service concepts. The first omnibus seminar will be April 22nd at AcuPOLL’s Global Headquarters in Cincinnati. Private, company-specific seminars are also available for companies that would like to share the AcuPOLL workshop with their entire new product team (up to 15 people).
The comprehensive one-day seminar identifies the critical elements needed to ensure fair consumer evaluation, as well as things that often hold an idea back. Both an Insight evaluation checklist and a set of guidelines for idea development are provided to attendees for their ongoing use.
“Concept development is an extremely comprehensive process,” AcuPOLL CEO, Jack Gordon, said. “Our Concept Development Seminar is designed to help companies establish a clear consumer need or desire before beginning concept development, as well as to demonstrate the key elements necessary for a strong concept. These steps can save a company money by identifying clear concepts and targeting the messaging accordingly prior to a product launch.”
Jack added that AcuPOLL has tested over 35,000 new product and service concepts around the world over the past 20 years, and applies the insights gained from this experience to the Concept Development Seminar.
AcuPOLL’s Omnibus Concept Development Seminar will be held April 22nd at AcuPOLL’s headquarters at 8500 Broadwell Rd., Cincinnati, OH. Admission is $1,000 per person, and reservations must be received by April 1st. Some volume discounts are available for early signups.
More information is available at www.acupoll.com or by calling 1-800-AcuPOLL.
Media Contact
Allison Brinkman
Eisen Marketing Group
859-291-4302
Allison@eisenmanagementgroup.com
