CEDAR RAPIDS, Iowa: Baking mixes from Toro™, the #1 gluten-free brand in Norway, are now available at Glutenfree.com. Toro™ products provide exceptional taste and texture for those requiring a gluten-free diet.
“Gluten-free shoppers are happy to find our products at Glutenfree.com, as they recognize it as a trusted source for all of their gluten-free needs,” said Jenny Bosking, president. “We are extremely pleased to have them as a retail partner.”
Toro™ baking mixes are the first in the U.S. to meet the new FDA standard of 20 parts-per-million total gluten content, scheduled to take effect in 2009. They are manufactured by Rieber and Søn, one of the largest food manufacturers in Scandinavia. Rieber and Søn developed the recipes 30 years ago, and is a world leader in gluten-free food science.
In the U.S., they are available in the following varieties: Waffle & Pancake Mix, Whole Meal Bread Mix, White Bread Mix, and Sponge Cake Mix.
Are there more products on the horizon? Ms. Bosking adds that “right now we are selling four of the most popular products in Scandinavia. But Rieber and Søn make at least 50 more Toro™ products we can bring to U.S. gluten-free consumers. Based on our success with Glutenfree.com, we believe that will be very soon.”
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