Design Force, Inc proudly announces that the consultancy’
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USA Today published a related article, dubbed: “Little Things Mean A Lot”, citing Mr. Mininni’s opinions on what’s in (small comforts) and what’s out (excess) in this economy. “People are going back to basics. They are finding modest ways to indulge in life’s pleasures.” He then cites a few “ins” and “outs” based on his knowledge of current trends.
“In view of the tight economy, consumers are buying, but they’re buying more judiciously. They are interested in treating themselves, but not in the extravagant manner we witnessed throughout this decade. Brands must now rethink their marketing strategies to meet consumers’ new needs and expectations”
Mr. Mininni has long discussed consumer trends in response to changing market conditions. Writing for Marketing Profs’ Daily Fix blog in early December, he wrote a post dubbed: “Selling Comfort in Tough Times”, outlining the kinds of marketing campaigns that are called for in light of the recent economic downturn. In the post, he suggests marketers might wish to play up those brand assets consumers will respond to when economic times are challenging.
For more on Mr. Mininni’s thoughts on consumer marketing, branding and package design issues, please go to Design Force Inc.’s web site and click on the News + Knowledge link.
Design Force, Inc. is the leading brand design consultancy to consumer product companies with Enjoyment Brands™. They help their clients market brands that deliver positive, gratifying experiences to consumers. Their expertise lies in emotionally connecting consumers to brands by creating compelling visual brand experiences, which motivate purchase decisions.
To contact Ted Mininni, please go to www.designforceinc.com or call him at 856-810-2277.
