England, UK, -- People network for a reason – to build a better business. A key means to achieve this through networking is by gaining business referrals from your trusted contacts. However, getting referrals requires a careful business networking strategy and some crafty thinking.
In a new business TV show on yourBusinessChannel, networking expert Andy Lopata gives business networking advice on how to gain referrals.
The core of Lopata’s advice is to consider what information a referrer needs to know about you before they can refer you to a third party. Referrals will come when others trust you and your abilities, but on top of this, you must give them the information they need to back up their referral when they approach a third party.
Lopata’s business networking advice is to put yourself in the shoes of the referrer, and think carefully about what you would need to tell a client, if you were recommending one of your contacts to them.
This is great advice for strengthening your business networking strategy because many people assume referrals are simply about convincing the referrer that you are a great talent, rather than providing the kind of information they really need to know.
Lopata’s advice is backed up by many experts who say a business networking strategy which conveys too much information about you might fail. This is because your referrer can only remember so much, so the irrelevant information will cause them to lose clarity on your real strengths.
In order to improve your business networking strategy and gain the referrals you deserve, watch Lopata’s latest show.
Lopata shares his business networking advice in shows every week on online television network, yourBusinessChannel.
Further links/information:
* View this and other business TV
* News about the latest expert business advice and upcoming business TV
* Business television on your website or blog. http://www.yourbusinesschannel.com/
Contact:
David Chandler
yourBusinessChannel
England, UK
+44 (0) 870 041 0459
david@yourbusinesschannel.com
http://www.yourbusinesschannel.com
