Taltopia differs from most talent-themed websites by allowing its members to upload an unlimited amount of media, apply to casting calls, and enter sponsored contests where they can win prizes – all for free. Taltopia also offers a number of free articles to its members, thereby helping aspiring artists on their path to success. It’s no wonder the site’s membership continues to grow rapidly in a slumping economy.
Another competitive advantage for Taltopia.com can be found in their new “Offers Section,” an area of the site which allows members to complete incentivized offers from advertisers in return for Famebucks, the pseudo-currency used on the popular website. Members can then redeem these Famebucks at Taltopia's Store to purchase gift cards and merchandise from retailers such as Amazon, Apple’s iTunes, and Guitar Center.
Most of these offers simply require members to enter an email address or answer survey questions, resulting in free Famebucks to the user and income to Taltopia from the advertiser. “Our new Famebucks Offers Section is one way we have had to adjust our revenue model to accommodate the economic downturn” said co-founder Allen Vartazarian. “It’
